Cracking the Code on iOS Retargeting for Mobile Games

Privacy changes have reshaped the landscape of mobile game marketing, making iOS retargeting more challenging—but far from impossible. With ATT opt-in rates dipping below 14% in Q2 2024, mobile game developers need to move beyond IDFA and embrace multi-layered data strategies to drive growth.

The good news? Effective iOS retargeting strategies exist, and they’re working.

?? What’s Working for iOS Retargeting in Mobile Games?

• Contextual Targeting is Winning – Tapping into in-app behavior, session data, and player preferences enables privacy-compliant re-engagement.
• First-Party Data is your MVP – Game publishers who effectively use in-game signals (like level completions, purchases, and time spent) drive higher LTV from existing users.
• Creative Strategy is a Game-Changer – Without IDFA, engaging, interactive, and playable ad creatives are crucial for reconnecting with lapsed players.
• Predictive Modeling for Player Reactivation – AI-powered audience segmentation helps identify high-value users for scalable, high-ROI retargeting campaigns.

?? How to Win at iOS Retargeting for Mobile Games

• ??? Build a dual opt-in approach to blend deterministic and probabilistic targeting
• ??? A/B test creative formats to find high-performing messaging that drives conversions
• ??? Leverage Cohort-Based Targeting – Instead of relying on IDFA, group users into high-intent segments based on in-game behavior (e.g., recent purchasers, frequent players, lapsed users) to personalize retargeting campaigns effectively.

?? Want to dive deeper into iOS retargeting best practices?

Join Singular’s exclusive webinar featuring YouAppi’s COO, Nisan Schitrit, and other industry experts to break down the latest iOS strategies, data layers, and high-impact growth tactics.

?? Don't miss out—save your spot today! ? Register for the webinar

?? Meet Us in SF at GDC & PG Connects

Our team will be in San Francisco from March 17-21 for GDC and PG Connects SF! If you're looking to level up your iOS retargeting strategy for mobile games, we’d love to connect.

?? Book a meeting with us here! ? Schedule a meeting

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