Cracking the code: Influencer connections that drive results
VeraContent
The multilingual content creation and localization agency you can trust to represent your brand internationally.
Long-term relationships bring great results
Influencer/brand partnerships are lengthening—according to eMarketer’s “Trends and Predictions for 2023.” Instead of one-off campaigns, brands are interested in developing longer ambassadorships with influencers—from six months to a year or longer.
The benefits are mutual, with 84% of creators also preferring long-term collaborations. Longer partnerships allow influencers to create higher quality content and offer a better feedback loop for both brands and influencers to optimize their content. It also helps to increase brand loyalty and for influencers to develop a deeper connection with their audience.
However, the success of long-term partnerships lies in developing a trusting influencer/brand relationship.
Building this trust takes effort, and it starts with treating influencers fairly.
From the start of negotiations, it’s important to be upfront about all aspects of the partnership—ensuring conditions are laid out in clear and easy-to-understand terms. Everyone needs to be on the same page in terms of goals, content expectations and deliverables.?
“If we treat creators fairly across the board, it’s only going to lead to an easier working environment and fair treatment for everyone involved.” - Niki Albon, head of creative at Cherry Pick Talent
You need to support them along the way. If something changes, let them know. If they have questions, be there to answer and guide them.?
Many influencers work alone, so providing an easy flow of information can help make them feel comfortable and supported. Which means they’ll produce more engaging, high-quality content.
You also need to speak their language
At VeraContent, we work with native-speaking community managers for each localized social media account we work on. They’re able to engage with local influencers in the language they’re most comfortable with while also being able to relate to them on a cultural level.
Plus, they assist with localizing content to use across multiple regions. For example, our community managers collect and localize user-generated content for phone accessories brand, PopSockets.
Check out this example?of user-generated content that our community managers localized for PopSockets?and this local influencer collaboration we did for Sanicat.
Influencer marketing works: Here's how to get results
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“I let influencers take the lead because I don’t want them to create something they don’t care about or their audience isn’t interested in. That defeats the whole point.” – Niki Albon
During this podcast episode, host Shaheen Samavati, CEO of VeraContent, chats with Niki Albon, head of creative at the award-winning influencer marketing agency Cherry Pick Talent, about how to get influencer partnerships right.
As an influencer turned influencer marketer, Niki has over 10 years of hands-on experience in the industry and has worked with top brands like Google, Samsung, Coca-Cola and 20th Century Fox, as well as huge influencers like MrBeast, who has 188m subscribers on YouTube.
During their conversation, they discuss how to find the right influencers for your brand, the importance of treating influencers with respect and how to kick off successful influencer campaigns.?
Listen to the episode here.
Get influencer partnerships right
Multilingual community managers are the secret to successful local influencer partnerships. If you want to expand your influencer strategy into local regions, get in touch with us.
Email us at [email protected] and share more about your local influencer strategy.
4 articles on influencer marketing
For more on influencer marketing, check out the below articles and podcast episodes:
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