Cracking the Attribution Code - Part 1: w/ Marketing Legend Allan Jones of Bambee and ZipRecruiter; Podcast Host Comes Clean About Bacon Addiction

You’re a young marketer who needs a win–how do you test audio, show it works, and not get fired?

On this Media Roundtable: Industry Edition, Bambee CEO Allan Jones tells us his marketing superhero origin story.

Our very own Oxford Road CEO Dan Granger welcomes Allan back to the podcast with Oxford Road experts Giles Martin and Kyle Jelinek. We’re talking attribution, that messy, just-out-of-reach challenge that has plagued marketers since the beginning of time. Attribution’s all about doling out credit as close to the truth as possible (because anyone who says they’ve solved attribution is a liar). If you can get even a little bit better than the next company, you’ve unlocked a massive scale.

As CMO of ZipRecruiter, Allan needed to drive growth for his new company. He saw the opportunity in podcasts and tackled it with an extremely data-based approach (Allan famously said, “I don’t wipe my ass unless the data tells me to”).

Linking up with Dan in the early days of Oxford Road, Allan was able to incrementally build enough trust in podcast acquisition attribution to spend millions efficiently. He changed the trajectory of ZipRecruiter from a pre-series A startup to a billion-dollar publicly-traded powerhouse.?

Allan is an inspiration for many reasons. Instead of staying as a high-flying CMO, he started over with a new challenge, founding the successful HR-tech startup Bambee–who has the guts to do something like that? After his last podcast appearance in the wake of George Floyd (a must-listen), Allan fundamentally changed the way he leads, integrating his identity as a Black man into his leadership approach and leading with his whole self. And Allan is undeterred by even the most complex problem–chipping away at it with data, diligence, and building enough trust to move towards what matters.

Tune in for:

• ??Hear me out: How Allan convinced Dan to be Bambee’s Interim CMO - and how, together, they were able to massively upgrade their attribution mode?
• ??Goldilocks, SQL, and courage: The three things Allan recommends for marketers
• ??Low tech, high intellectual horsepower: Allan’s rule for any attribution system

This week’s episode is two-fold. By the end of this episode, we promise you’ll level up your attribution skills and become a big fan of Allan Jones. Check out the episode by clicking the link below (and use promo code INFLUENCER ??).

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The Classifieds

A Trainwreck You Can’t Look Away From

Pop culture drama has always been difficult to monetize, but another positive attribute for podcast advertising is that you can often align with trendy topics via insular figures. Today we are presenting two podcasts centering on the internet and cultural gossip, one of which revolves around reality TV juggernaut Vanderpump Rules and is hosted by co-star Scheana Shay. Shay has been a cast member on the reality show since 2013, and amidst a recent cheating scandal that’s shaking the audience, she now has the inside track on what is happening, who is involved, and how it will affect the Bravo franchise. This option comes from the high-performing, female-focused podcast network Dear Media, which has been sourcing top-talent guests to align with network partners for years. Investing in this show’s upcoming episodes is a no-brainer for those who want higher-reach options with guaranteed added value. You’ll want to “Vander” pump your fist in the air at the great performance from this premium opportunity.

Longtime YouTubers Spill the Scalding Hot Tea

Sometimes, it’s just nice to divulge in petty, needless drama and escape from the mounting concerns of everyday life. That being said, not everyone has the time to be an internet detective, prowling for celebs’ secretive antics. Our second selection easily does that legwork and so much more. Hosted by former Viner and YouTuber Jessi Smiles, and content creator Lily Marston, every week, these besties look through the extremely online discourse that no one has time for to give us a focused perspective on the weird, the wild, and the utterly insane news cycle. Their banter and constant flow of jokes make for a great listen, and the simulcast video is always engaging and visually interesting. Though the show only recently launched, it is already an agency top performer and is highly recommended for anyone looking for fresh new comedy options to test.

This Week in Great Podcast Reads

A Bacon Obsession

This week, The News & Why it Matters host Sara Gonzales removes the wool from your eyes, and despite her podcast’s decidedly political nature, this has nothing to do with politics. What is Sara fired up about this time? Meat—grass-fed, grass-finished beef, pastured pork and chicken, and wild-caught salmon, to be more specific. Yes, we’re talking about Shark Tank star and Oxford Road advertiser Moink and why it’s all the rage in the Gonzales household these days. Full of enthusiasm and with just the right amount of attitude, Sara tells her listeners everything they need to know about the brand and why you may want to ditch your store-bought grocery meat. Sara shares how her son is now obsessed with bacon and has? replaced the word “meat” with “Moink!” If you’ve ever questioned whether the juice is worth the squeeze in ensuring content creators are experiencing your product or service before they start endorsing - let this read stand as Exhibit A.

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If you’ve read this far, thank you! The Influencer is a production from the team at Oxford Road.

If you like our sometimes sassy, mostly informed POVs on the wonderful world of audio advertising, you should see what we do for our clients!