Crack The Gen Z Marketing Code
The Pollack Group
Creative | Public Relations | Marketing for iconic global brands, ambitious new challengers, and regional mainstays.
Experts break down the top marketing strategies to help your brand stand out.?
This TikTok trend features older individuals using Gen Z slang to promote their companies. While some videos, like the one below, have gained significant traction, the trend has been met with mixed reactions. See what critics say and find out what makes the most viral videos stand out.?
As Gen Z reshapes marketing, brands grapple with new realities like cancel culture, fleeting attention spans, and the demand for authenticity. But are these challenges truly new? The author discusses how modern marketing continues to reflect longstanding principles live inclusivity, accountability, and the need for real-time responsiveness, despite the evolving landscape.?
As Gen Z's purchasing power grows, brands must adapt their strategies to meet the unique preferences of this digital-first generation. The author outlines seven actionable tips for engaging Gen Z customers, with a focus on building meaningful connections with this younger consumer base.
The "Meet Me @themall?" campaign merges nostalgic ‘80s and ‘90s themes with modern mall experiences, designed to bring Gen Z consumers back to brick-and-mortar stores. See how Simon rejuvenates mall culture through influencer and celebrity partnerships, turning malls into vibrant centers for connection, entertainment, and community gatherings.