Crack the Code to Achieve Remarkable Sign-Up Form Conversion Rates

I've noticed something interesting in the world of e-commerce. Many brands are spending big bucks to drive traffic to their websites, but unfortunately, they're not making the most of it. Did you know that only around 2% of website visitors make a purchase on their first visit? However, there's a valuable opportunity we shouldn't miss - getting them to join our email list.

And this is exactly why email marketing holds such tremendous power. It enables us to cultivate a relationship with visitors who are unfamiliar with our brand and convert them into devoted customers. While industry averages indicate a conversion rate of around 3% for turning web traffic into email subscribers, I've consistently surpassed this benchmark, often achieving opt-in rates of 5-8% (and sometimes even higher) for my clients.

That's why I'm thrilled to share this with all of you. It contains the exact blueprint I've developed for successful Signup forms....

1) Keep it Simple:

When it comes to your sign-up form, simplicity is key. Don't overwhelm your potential subscribers by asking for too much information. The more you ask for, the less likely they are to opt-in. Typically, an email address alone is sufficient to start building your subscriber list.

• The more information you ask for, the lower the opt-in rate.
• If you want to also collect phone numbers for SMS, create a 2-step form where in the 2nd step asks for their number. Never ask for a phone number and email address on the same step.

2) Give a Clear Incentive:

• Popups with an incentive get higher opt-in rates than ones without
• Website visitors need a reason to join your email list. Offer an enticing incentive to motivate them. Popups with clear incentives tend to generate significantly higher opt-in rates.
• A tried and tested incentive is a percentage or dollar discount, such as 20% off or $20 off. A/B testing can help you identify the most effective value proposition for your audience.

3) Use “click triggers” around your CTAs:

The success of your conversions relies not only on the call-to-action (CTA) itself, but also on the overall offer and how it is presented. However, there is a lesser-known technique that can substantially improve your conversion rates: the use of click triggers.

You might be curious about what exactly click triggers are.

A click trigger is anything that surrounds a CTA, usually below it, emphasizing the?value the?visitor will get and?what they can expect after clicking the?CTA. That includes using:

• Press mentions
• Testimonials
• Review ratings
• Awards
• Privacy guarantees

A click trigger to use for?your email signup forms is to mention how many other people have signed up for?your offer:

Testimonials and?press mentions are also incredibly powerful ways to persuade people to sign up:

4) Make it Mobile-Friendly:

Around 50 to 55% of your website traffic is on mobile. Yet so many brands use the same desktop popup for mobile visitors. This is single-handedly destroying your opt-in rate.

A mobile experience is so different to a desktop one, so the dimensions and formatting of your popup must change for mobile and desktop visitors. Make sure your popup dimensions and formatting are optimized for their experience.

Take a look at the example of a signup form from SKIMS...

When creating signup forms, it's essential to consider the differences between desktop and mobile experiences. On desktop, signup forms can be larger and more visually appealing, allowing for imagery and longer copy. On the other hand, mobile signup forms should be smaller, with properly sized images or no images at all, and concise copy.

The key to creating an effective email signup form lies in finding the right offer, crafting compelling copy, and targeting it towards the right audience. Once you've nailed these aspects, you can easily adapt the form for mobile devices by simplifying the design, as mentioned earlier.

Why is it crucial to optimize your mobile popup design? Well, because popups have proven to be highly effective in generating leads on mobile devices, often outperforming their desktop counterparts. In fact, a study found that mobile popups had an average conversion rate that was 74.27% higher than their desktop counterparts. So, by prioritizing the design of your mobile popups, you can efficiently capture leads and achieve impressive results.

I have found that engagement increases when we use an image in a signup form. But just because engagement and?conversions increase with images, it doesn’t mean any image will do. The?goal is to?use images that connect to your offer.

Your images should magnify your copy and?represent what you’re offering your visitors. But just because engagement and?conversions increase with images, it doesn’t mean any image will do. The?goal is to?use images that connect to your offer.

For example you can show your products being used or how your visitors will look once they use them:

5) Prominent Placement:

Position your opt-in form prominently on your website, ideally in the middle of the screen. Ensure it is visually striking and large enough to capture user attention.

• Additionally, setting a time delay of 5-10 seconds( A/B test it for your brand )
• For?scroll delays I have found that the highest-performing email signup forms were those shown after a visitor scrolled?at least 35% of a page.

Allows visitors to familiarize themselves with your content before the form appears.

6) Single Opt-In:

To streamline the subscriber process, consider disabling double opt-in.

It’s usually switched on by default in Klaviyo, always switch this off for email.

This is how:

1) Click into the list you want to edit

2) Select Settings

3) Check the box next to Single opt-in

4) Click Update List Settings

7) Continuous Testing:

Test different versions of your opt-in form to optimize performance. Experiment with varying headlines, calls to action, and form layouts to discover the most effective combination for your brand. Regularly analyze data and adapt accordingly to ensure continuous growth.

8) Harness the Power of Exit-Intent Popups:

Leverage exit-intent popups to recover potential customers who are about to leave your website.

These popups are triggered when a visitor's mouse moves to close the window.

Exit popups are particularly effective because:

- They don’t interrupt the visitor’s path on your website.

- They Provide your customers one last chance to engage with your brand or offer an alternative way to stay connected, you can convert a significant percentage of departing visitors.

9) Embrace Footer Opt-In Forms (Embedded form):

- Provide an alternative option: Include an Embedded opt-in form in the footer of your website, catering to users who may have closed the initial popup or prefer a more discreet approach.

- Accommodate different preferences: Some users appreciate a less intrusive call to action and find footer opt-in forms more appealing.

This is a great example of a signup form from Recess, who places this form right at the bottom of their homepage, in the footer.

Maximize the potential of email marketing by implementing these strategies and watch your conversions soar.

I hope you found this article helpful. ??

P.S: Want to outsource your email marketing as an ecom brand owner? Contact me Now!!