CPM (Cost per thousand impressions)

CPM is one of many types of possible pricing models in digital advertising. Because digital advertising can be measured with different marketing metrics_how often an ad appears, is clicked, lead to a sale, and more—pricing can be tailored to the intended function of the ad.

Certain pricing method may be more appropriate for specific advertising campaigns.

CPM is often used for advertisers focusing on brand awareness or delivering a specific message, because this pricing model is more focused on exposure as opposed to a cost-per-click model.