CPG Playbook: A Winning Game Plan for February’s Big Events

First Quarter: Know the Stakes

Valentine’s Day and the Super Bowl represent two distinct but equally impactful opportunities. Consumers are on the hunt for chocolates, snacks, beverages, and gifts, making this a prime time for your brand to shine. The goal? Stand out with head-turning displays, ensure shelves stay stocked, and confirm promotions are accurate and eye-catching.

But remember, it’s not just about execution. It’s also about knowing what your competitors are doing and ensuring your retail partners are playing by the rules. This requires real-time visibility and a proactive mindset.

Second Quarter: Real-Time Insights Win Games

Staying ahead means staying informed. Real-time updates from the field allow you to:

• Monitor inventory: Keep shelves stocked to avoid missed sales.
• Verify displays: Ensure promotional materials are correctly implemented.
• Catch compliance issues early: Use photographic and video evidence to identify problems before they escalate.
• Gather Customer Insights: Collect on-the-ground feedback to understand how shoppers are interacting with your displays and products.

The more you know, the better you can adjust your game plan on the fly.

Halftime: Document Everything

This is where accountability and preparation come into play. Visual documentation is your secret weapon. Photos and videos provide concrete evidence to:

• Highlight non-compliance issues.
• Confirm promotions are executed as planned.
• Ensure inventory and displays meet expectations.

Third Quarter: Stay Organized and Aligned

A great team stays in sync, and so should yours. Here are some coaching tips to keep your team organized:

• Use tags and labels: Organize photos and reports with project labels for easy access.
• Centralize your data: Store all documentation in one system to ensure everyone’s on the same page.
• Utilize metadata: Timestamp and geo-tag visuals for added context and reliability.

Fourth Quarter: Standardize and Outsource for Efficiency

Consistency is key. Developing a custom report or survey that’s standardized across all locations ensures you’re getting accurate, actionable data. But why stop there? Bring in a trusted partner to lighten the load.

Outsourcing to iVueit’s Vuer Network is like bringing in a top-tier player to seal the win. With a network of over 400,000 gig economy workers, you can:

• Collect real-time data, photos, and videos from stores across the country.
• Save internal resources while gaining high-quality, unbiased insights.
• Receive rapid reporting at a fraction of the cost.

Overtime: Stay Accountable and Win

The game doesn’t end when the event is over. Follow up with detailed reports and insights to evaluate performance and make adjustments for next time. By ensuring accountability and maintaining compliance, you’ll not only meet expectations — you’ll exceed them.

Your Championship Season Starts Now

Valentine’s Day and the Super Bowl are your big moments. These next two American favorite events represent golden opportunities for CPG brands to shine—but only with the right game plan, tools and teams in place. From monitoring compliance to leveraging real-time data and gig economy solutions, brands can navigate these high-stakes events with more confidence and less guesswork.?

Let iVueit help you maximize your campaign’s success this season. With our gig-powered solutions, you’ll gain fast, reliable, and accurate insights from the field, ensuring compliance and accountability at every stage. Contact us at [email protected] to learn more.