CPG News 9/11/23
I realize that we have a lot of new readers to the newsletter, so it may be helpful for me to re-introduce myself and all of Foodbevy?to the community!
Jordan here, the founder of Foodbevy, a husband and dad of 2 kids, previous founder of a CPG Brand (TeaSquares), and current founder of?Joyful Co. Fun fact, I have 2 Architecture degrees but have only ever?worked 2 weeks in an architecture firm.
My mission is to help emerging food and beverage founders grow from startup to scale. At Foodbevy we do that through inspiration, education, and connection.
Look, being a CPG founder is no easy thing. In fact, it's really fricking hard. Let's make this journey a little bit easier?by helping you find the best tools, resources, and partners to help you grow your business.
How can I help?
Jordan
???This Week in #CPG
A roundup of CPG news that happened?last week brought to you by Amber Caro
?? Retail Rollouts
?Mate Maker co. hard kombucha rolled out at Whole Foods in San Diego!
?Whipnotic launched their Brownie Batter and Peach Mango flavors into Harmons Grocery
this week! (Tracy Luckow)
?IQBAR is now available at Costcos in the Southeast region! (Will Nitze)
?Latin Goodness Foods/MasPanadas bite sized empanada launched in Costco in the Southeast region! (
?EIGHT Brewing Co. rolled out to stores in Texas this week! (Rana Taghdisi Argenio)
?Simply Good Jars launched in 40 7-Eleven stores throughout New York! (Jared Cannon)
?Bake Me Healthy is rolling into Pop Up Grocer starting on September 15th! (Kimberle Lau)
?New York Shuk launched nationwide in Whole Foods! (Ron Arazi, Leetal Arazi)
??Product Launches
?Banza rolled out their new frozen chickpea waffles in three flavors - homestyle, blueberry and chocolate chip! ?? (Brian Rudolph)
?The New Primal launched a Sloppy Joseph sauce - which rolled out at Whole Foods! ?? (Jason Burke)
?Beck's Broth is launching a new and improved product line - hot chocolate an instant coffee - made with organic, pasture raised bone broth! (Beckie Prime)
Who did we?miss? E-mail Me
JOYFUL CO. REDESIGN
BE THE FIRST
Thanks for sharing in my Joyful Co updates every week. I'm excited to announce that we'll be launching at the end of September.
Want to continue on the journey? I invite you to join our Pre-launch e-mail list to be the first to know:
WEEKLY UPDATES
WEBINAR: ASK AN EXPERT- THE BEST WAYS TO USE DATA FOR CPG BRANDS
As a CPG brand, you know that you should use data to support your business, but where any how do you find the data you need?
Join me for our Ask an Expert Session as I’m joined by my guests from NielsenIQ to answer all your data questions.
We’ll cover:
领英推è
- How to find data for your brand
- How to find category data
- Utilizing data for investor and retailer pitches
OUR FAVORITE? RESOURCE FOR INCREASING YOUR SALES
Food Founders:?if you’ve ever wished you can get insider knowledge on how to?ACTUALLY?speak the language of wholesale, perfectly pitch to those wholesale buyers, and hear more “yes’s!†than “no’s†after your sales pitches - you’re in luck.
Wholesale Week -?five days of bite-sized trainings designed to help you land on more shelves and increase sales once you’re there - is running from Monday,?September 11th - Friday, September 15th?and sign ups are now open!
Alli Ball, the founder of Food Biz Wiz?, is sharing exactly what she WISHES she could have said to food founders when she was a grocery buyer and is giving it all away during Wholesale Week. Through video trainings, daily prompts and personalized support from her & her team - Wholesale Week helps you stop winging it and start working strategically for more sales.
Sign up here:?www.alliball.com/wholesaleweek
HOLIDAY TRICKS UP OUR SLEEVES
???The Holidays Are Coming!???
And with them, the opportunity to maximize your sales with Google Ads. But are you prepared to seize it?
Introducing the?PPC Pitbulls Holiday Planning Workshop with Andy Janaitis ?? ! This is your chance to ensure you're not just prepared but primed to dominate this Q4.
Join us?on?September 28th from 2-5 PM EST?and get ready to:
?? Understand the 2023 consumer buying behavior and tailor your offers accordingly.
?? Master Google Ads and Merchant Center setup.
?? Strategize your holiday promos in Google Ads and Merchant Center.
?? Learn advanced budgeting and automated bidding strategies for peak demand periods.
?? Target the right audience for maximum Q4 success.
?? Refresh your creative game to stand out this festive season.
Special Offer: Register by September 15th and Foodbevy members save $50 off the registration cost, bring the price to $197. Just use promo code?FOODBEVY23. After that, it's $347 for the latecomers.
The holiday season is a time of joy, celebration, and... sales! Make sure you're ready to make the most of it.
BALANCING DTC, AMAZON & RETAIL ECOMMERCE
We live in an increasingly?omnichannel?world where modern consumers are transitioning from online to offline channels, vice versa, and now from one online channel to another. Physical and digital storefronts were once equal-but-disjointed parts of commerce, then retail ecomm bridged the gap between the two. Anything that was once only available through brick-and-mortar is, in most cases, now purchasable online through retailers’ ecommerce shopping carts.
As ecommerce continues to evolve with improved shoppability and shoppable tools, a lot of brands are questioning when or?how?to fit this new retail ecommerce experience into their existing pure play and DTC strategies.
STARTUP TO SCALE PODCAST
138.?Building Slow to Go Far with Aaron Luo of Mercado Famous
Aaron Luo , CEO and co-founder of the new DTC Spanish charcuterie brand,?Mercado Famous. Aaron was born in China, but raised in Madrid, where he grew up eating a blend of Spanish cuisine incorporating Chinese ingredients. He’s also the co-founder of Caraa, a fashion apparel brand.
This episode we discuss building a DTC CPG brand, focusing on long-term growth, and digital advertising.
Listen on?Apple Podcasts?or?Spotify
Founder | Grub Studio
1 å¹´So excited for this!
Investor and Advisor
1 年We love your mission, Jordan. That’s why our founders, Larissa Russell and Fiona Lee have unleashed Pod Foods to change the food supply chain for good. Your brands are welcome to join us! Reach out to Dan Rabens at Pod and he’ll take care of them!
CEO at CARAA // CEO at Mercado Famous // Part Time Competitive Fencer + Coach
1 å¹´Loved our conversation Jordan B.! Great newsletter ??
Scaling Independent Brands with Data-Driven Google & Meta Ads | Founder @ PPC Pitbulls | Data Scientist & Digital Marketing Strategist | Dad to 2 Kids & a Pitbull ??
1 å¹´Thanks Jordan B. I'm looking forward to working through holiday strategies with you later this month!
Thanks Jordan. I just read this and appreciate having access to the most relevant industry news????