CPB London's "Imagine" Campaign: A Brilliant Spark Against Gender Bias

CPB London's "Imagine" campaign is more than just an ad campaign; it's a social experiment writ large, a brilliant and insightful look at the unconscious bias that permeates our society.

The campaign hinges on a simple but powerful question: Imagine a doctor, a CEO, a construction worker. Who do you see? By leaving the illustrations blank, Forsman & Bodenfors LDN forces us to confront our own assumptions. Are we picturing a man in the boardroom and a woman at the bedside?

This isn't about finger-pointing. The genius lies in acknowledging that we all have ingrained biases. The "Imagine" campaign uses a child's colouring book format, a seemingly innocuous choice that underscores a crucial point: these biases are often formed at a young age. The research conducted by CPB London showing that a significant portion of children associate certain professions solely with one gender is a stark reminder of the work that needs to be done.

"Imagine" doesn't stop at awareness. The proceeds from the colouring book go towards organizations promoting gender equality. It's a call to action, a nudge to challenge our own preconceptions and create a world where opportunity isn't limited by gender.

Here's what makes "Imagine" exceptional:

1. Uniquely insightful: The campaign tackles a complex issue from a fresh perspective, using a child's worldview to expose deeply ingrained biases.
2. Disarmingly simple: The blank illustrations and colouring book format make the campaign accessible and universal.
3. Action-oriented: By supporting organizations promoting gender equality, "Imagine" goes beyond raising awareness and inspires concrete change.

CPB London's "Imagine" campaign is a beacon in the fight for gender equality. It's a reminder that challenging the status quo starts with a simple question: Can you imagine a world without limitations