The CPA Grind Is Real—But Does It Have to Be This Hard
H. Randy Hughes III, CPA, EA, CTC, CTRS
The CPA Your CPA Goes To | Turning the Root Canal of Tax Planning into a Spa Day for Your Finances | "7-Figure Poor" to 7-Figure Profits | We Work With or Without Your Current Accountants | International Keynote Speaker
As CPAs, we’ve been taught to work hard, serve our clients well, and follow the same playbook that’s been passed down for decades.
But what happens when that playbook no longer works?
Many CPA firms are generating seven figures in revenue but still feel trapped in an exhausting, unfulfilling cycle. Long hours, demanding clients, and strained team dynamics have left firm owners burned out, uninspired, and questioning whether their success is worth the stress.
The problem is threefold:
These three issues feed into one another, creating a vicious cycle that’s hard to escape.?
If you don’t address them head-on, they’ll continue to chip away at your energy, your team’s morale, and your firm’s long-term profitability.
But with the right changes, you can build a firm that’s not only highly profitable but also deeply aligned with your values—and one that doesn’t cost you your sanity.
Let’s break each challenge down and talk about how to fix it.
Challenge #1: Antiquated Business Practices That Lead to Burnout
Many CPA firms are still running on outdated, compliance-heavy business models that no longer serve them.
Offering transactional services like tax prep, audits, and basic bookkeeping has become a race to the bottom, with technology and automation driving prices lower and increasing client expectations.
The result? You’re working harder than ever for lower margins.
Deadlines are tighter, tax seasons are more chaotic, and you’re constantly fighting fires instead of focusing on strategic growth.
The Fix:
To break free from burnout, you need to modernize your business model by transitioning from compliance work to advisory services.
Here’s how:
Leverage technology and outsource repetitive tasks. This frees you and your team up to focus on higher-value services.
Instead of offering transactional work, help clients with strategic tax planning, and cash flow management. These services are more impactful for your clients and more fulfilling (and lucrative) for you.
Stop billing by the hour and start pricing based on the outcomes you deliver. This lets you work based on your expertise.
When you focus on delivering transformation rather than transactions, you’ll build a business that energizes you instead of draining you.
Challenge #2: Working with Clients Who Don’t Align with Your Values
One of the most common frustrations I hear from CPA firm owners is that they don’t actually like many of their clients.?
Whether it’s clients who are overly demanding, disrespectful, or unwilling to pay fair rates, working with the wrong people makes every tax season feel like a battle.
The reality is, not all clients are created equal.
If you’re working with clients who don’t align with your firm’s values or the type of work you want to do, you’ll never feel fully satisfied with your business.
The Fix:
It’s time to get intentional about the clients you serve.
I know you are tired of thinking about this but its something we recommend reviewing regularly.
What industries do you enjoy working with?
Who respects your expertise and values your work?
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Define these characteristics clearly, and make it your goal to attract clients who fit this profile.
Specializing in a specific industry or type of client allows you to command higher fees and build deeper expertise.
This can be scary, but letting go of clients who drain your energy creates space for better-fit clients.
You deserve to work with people who respect your boundaries and appreciate your value.
Remember, your clients set the tone for your business. When you work with the right people, your work becomes more enjoyable, your team’s morale improves, and your profitability skyrockets.
Challenge #3: Overworked, Under-Committed Team Members
Listen up here, this is extremely important!?
Your team should be your biggest asset, but when they’re overworked or disengaged, they can quickly become a liability, totally ruining your hard built reputation.?
If your team doesn’t share your commitment to delivering high-quality service, it creates friction—both with your clients and within the office.
This is a common challenge for CPA firm owners.?
Consciously or unconsciously with uncommitted team members,? they can disengage simply because it's not their business.
They don’t have as much on the line and may not share the same level of accountability or passion that you do. And when your team is burned out or unclear on expectations, it’s nearly impossible to deliver the kind of service that builds long-term client loyalty.
The Fix:
To build a strong, engaged team, you need to invest in both their well-being and their professional development.
Create a positive, supportive work environment where team members feel valued and respected. Celebrate wins, foster collaboration, and encourage open communication.
Make sure your team understands your firm’s values, service standards, and goals. When everyone is aligned, it’s easier to deliver consistent, high-quality results.
Equip your team with the skills and tools they need to succeed. This not only makes their jobs easier but also empowers them to take on more responsibility, freeing you up to focus on big-picture strategy.
Burnout isn’t just your problem—it’s your team’s problem too. Encourage time off, avoid overloading team members, and lead by example when it comes to work-life balance.
When your team is happy and engaged, they’ll deliver better service to your clients, and you’ll spend less time putting out fires.
The Path Forward
Burnout, misaligned clients, and team challenges aren’t unique to your firm—but they don’t have to define your future.?
By addressing these three core issues, you can transform your practice into a business that’s profitable, fulfilling, and aligned with your values.
Start by making small but intentional changes: streamline your business model, get clear on your ideal client, and invest in building a strong, engaged team.?
Over time, these changes will compound, creating a business that supports your goals instead of draining your energy.
Because at the end of the day, you didn’t build your firm to be exhausted, underpaid, and stuck in the grind. You built it to create freedom—for yourself, your team, and your clients.
Now is the time to claim it.
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At Seven Figure Profits we understand that every dollar preserved through intelligent planning is a seed planted in the soil of your future. Our role is to help these seeds take root and flourish, creating a lasting sanctuary of financial stability that supports your deepest aspirations in life and business. Drop us a DM to connect and learn more!
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1 个月Love this
Revenue Producing Leaders ?? your impact & income | You’re in the room where it happens ?? | Be Invaluable | GSD | You know there's more | ?? Bender | Marathon Runner/Triathlete ????♀? ??♀???♀?
1 个月H. Randy Hughes III, CPA, EA, CTC, CTRS it’s ok to fire clients especially if values aren’t aligned. How long do you recommend we evaluate a client before firing them?
Speaker | Author | Mentor Science & Tech Execs to Drive Decisions Faster| HOW-TO Model??Creator | Your Guide to Telling 'Stories that Stick' to Stakeholders
1 个月The grind doesn’t have to be the norm - modernizing the approach can transform both productivity and well-being. Change is overdue, H. Randy Hughes III, CPA, EA, CTC, CTRS
Radio Personality & Voice Over Artist
1 个月Now I see why your business is sooo SUCCESSFUL. Your process of analytical thinking is not only intelligent but scholarly immeasurable.
Scale Your Impact and Income w/o Sacrificing Your Sanity ?? Business Growth Strategist for Coaches ?? Scalable Genius Method? ??? Podcaster ?? Co-Founder GEM Networking Community
1 个月The shift from transactional to advisory services allows you to charge more because you create more value. I talk to my clients about positioning themselves as strategists rather than technicians.