COVID- Yet another turning point of my life!

COVID- Yet another turning point of my life!

So in continuation with my previous article, I want to share why I started my own company. Being an entrepreneur is not easy- absolutely not! I had zeal to explore my field more. I wanted to do things without any boundation and complete authority. I was experimental in nature that a job did not allow me at that time. So I founded Petite Pebbles- Great Brands, Great Stories, Great Results in January 2018.

I obviously did not start thinking it will fail one day.

but there is this thing- I enjoyed my struggles and hardships of discovering and learning more about PR and Marketing. I made clients in diverse industries, locations and services.

Moreover, it was a proprietorship firm and non-funded. Every penny that went into the company was hard earned by me. Company was solely running on the cash inflows it generated. I take a lot of pride in saying that I started a firm with zero capital as a one man army.

My first milestone was Karims and it will always be special for me. For me, it was big thing to get them featured in a Netflix documentary. Honestly, I can't even put my feeling into words when it happened. I got a lot of work after that. My plates were full. I started outsourcing some verticals and expanded my team simultaneously. In June 2019, I was very happy with my business. I could see the results of constantly working hard day and night. It had been years altogether since I had given myself a break. So I decided to travel and reap the benefits of all diligence. I kept on travelling from September 2019 to January 2020 and Boom- COVID made its entry. I would like to admit that I wasn't paying much attention while I was away from Delhi.

By the time I came back and thought of pulling my socks, COVID's impact started to show. My clients got cold with the payments and some paused the work as they could not take the burden of marketing expense. My business was badly hurt. Eventually I had to dilute the team and do all the work myself for handful of clients. They also terminated the contract as they too were badly affected by the pandemic.

For the first time in many years, I was sitting with zero income and failure. I was still trying to make a comeback somehow but failed again. It almost felt like I lost my self confidence and myself along with my business.

I decided to find my happiness before getting into anything. I started exploring my hobbies and realised there were a lot of sides of me that I never touched. I started painting, meditating, baking and gardening. I even took a certification in Tarot Reading. I started healing- with this I learnt acceptance.

For me, year 2020 was the year of acceptance.

I realised maybe right now is not the time for me to start my business all over again. I enrolled myself into Digital Marketing Course at MICA university. I started working aggressively on upskilling myself. My needs in life has changed. Now I look for more stability. I am now in a position to have a job in leadership role. I started working full-time since September 2020. I worked on my LinkedIn profile and now stand with 13,000 followers.

Lot of people must have gone through what I went through. I just want to say that failure is a terrible thing to experience but it also teaches you a lot of things. There had been days when I used to find it hard to gather courage to get out of my bed but I made it. I am happy now. I see myself growing into a person that I dreamt of. Destiny is still the same, only the journey has changed. For me, I discovered a part of me.
Arpit Dhawan

Director of Food and Beverage at The Ascott Limited

3 年

Overcoming failures is the greatest achievement according to me. Stay positive and I hope you grow even stronger in times ahead ??

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Ketan Kumar

MSc Finance at UCD Michael Smurfit Graduate Business School| Trade and Forex| Treasury Management|Currency Hedging| Forwards Booking| Deal Management| Portfolio Management| Corporate Relationship| Sales and Marketing

3 年

Wont tell it's good, ultimately written etc etc. When it's you it's always the best. :-) Just a little correction- Petite Pebble was (and always will be) "One WOMAN Army" show... The sayings can't be patriarchal anymore (especially in your case). ??

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Pankaj Kumar

Private Tutor at Coaching

3 年

Hi Anki Its not the merchandise you deal in. Its talent driven services .... will always remain within like seeds in dormancy . Just waiting for the right time to sprout...... Moreover the lovely & helpful fairy you are.....how can anyone ever forget you. Your marks must have got etched permanently on to the people you had dealt with. Its just a rough patch.....don't worry :) ... it will pass . You have extended hands to many in needs....all these hands will unanimously come together .... You will bloom again and paint all around in myriad colours ??

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Nitin Kapoor

Results-Driven Hospitality professional | Maximizing Profitability & Guest Satisfaction | Google certified Digital Marketing Expert | 15+ years in Restaurant Business

3 年

This is great thing that you are back in-game, unlike thousands of hospitality soldiers. Keep up the good work, All the very best. May the wind be on your back and sun upon your face ??

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Karan Malik

Marketing Specialist | IT Operations Professional | Bridging Technology & Business Solutions

3 年

Maybe not today but Persistence will bring in results. Keep your feet on the accelerator ????

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