Covid Saved the Golf Industry - Russia is Killing it All Over Again!
Andrew Wood
World's Leading Expert on Golf, Resort, Real Estate & Destination Marketing. Author of over 60 books, Consultant, Professional Speaker and World Traveler
The golf industry has just enjoyed two unprecedented years of success, well unprecedented at least since a guy called Tiger Woods was 19 years old. Almost all daily fee clubs saw play increase by 30%, while private clubs enjoyed waiting lists for the first time in twenty years. Covid saved the golf industry.
Now Russia is going to send it back to the dark ages of the 2008 savings and loan crisis, with courses dropping like flies. Interest rates, inflation, and oil prices have all risen sharply because of?Russia's illegal war in Ukraine. But, of course, it's not just Russia. There are staff shortages post covid because many people just don’t want to work or at least don’t want to show up at the same time and same place every day!
The golf industry was always complacent, rarely thinking out of the box. Clubs use the same generic website solutions, send out the same generic emails, and post the same lame stuff on social media.
Why does no owner or manager ask the question:
HOW CAN I GET BETTER RESULTS IF I DO THE EXACT SAME THING AS MY COMPETITORS?
The answer, of course, is you can't!
IF YOU ALL USE THE SAME TEE SHEET AND THE SAME GENERIC MARKETING SOLUTIONS AS YOUR COMPETITION!
领英推荐
It’s Einstein’s definition of insanity people who do the same thing over and over again and yet expect different results.
What are you doing today to protect your club from the coming apocalypse?
And I don't mean?Putin using nuclear weapons, which is also an increasingly alarming possibility. But should that happen, you won’t need to worry about saving your club or your job because there won’t be one!
Fingers crossed he doesn't, thus giving you a chance to put plans into place to outsmart your competition when business starts to noise dive early in 2023.
In the Chinese language, the word "crisis" is composed of two characters, one representing danger and the other opportunity. 2023 will offer both options just as it did back in the financial crisis around 2008. So choose your partners wisely, for there is always strength in the right alliances and those with the right strategies.
President Carlucci Hospitality Group
2 年Another accurate assessment. Very well said.
President Carlucci Hospitality Group
2 年Brilliant. Hopefully operators are paying attention. This industry is very S L O W to recognize that change is needed.
Place aux Palabres - Provocateur de réflexions - Spécialiste Hospitality, Tourisme et Golf
2 年Hi Andrew. I don't agree with you when you say that Russia is responsible of economic crisis in Europe and specialy in USA... Do you know the amount of debt in the world and in USA ? Do you know the origin of oil crisis ? The world (except China) is enterring an era of economic crisis with his problems of employees out of job, inflation, private debt non redeemable, Company with difficulty to repay theit debt etc.... Consumption will decrease and so the rounds of golf... But finally your idea of marketing is good...
Andrew…Putin is not killing golf. Giving up our energy independence and throwing around $2T in stimulus kicked off the inflation. Zero covid in China added to the inflation pressures and then Russia/Ukraine exacerbated the issue. Our country admired the problem and pointed blame rather then fixed it. We do not have to be in this position economically.
Golf Course Owner
2 年Well said Andrew! It's why I got away from golf industry software all together and implemented a loyalty program that delivers value instantly. We've had an 80% conversion rate to our loyalty program for any golfer or guest that visits us.