Covid the Great Disruptor

International Responses to COVID-19:?an Advertising & Society Quarterly (ASQ) Roundtable

'COVID-19?not only re-shaped societies globally but also significantly impacted the advertising landscape. This roundtable presents insights gleaned from a discussion among advertising practitioners, scholars, and industry observers. The panel delves into the various strategies advertisers employed, exploring themes of fear, responsibility, and solidarity that emerged'.?

'Brought together by Tree Elven 's?COVID-era newsletters, the group provides perspectives from countries with differing lockdown protocols. Christina Knight , a Swedish advertising practitioner, represents a country that took a [to-many] controversial approach. Thomas Kolster relates perspectives from Denmark, Germany, and the US. Adam Ferrier recalls the Australian experience with extreme lockdowns. University of Wales Trinity Saint David lecturer and former practitioner Martin Bush rounds out the panel'. Edward Timke of ASQ moderates.

The panel discusses themes covered in 'Advertising In The Time Of Covid: A two-year snapshot', available as an ASQ Digital Collection.

Authored by Tree Elven for the Addvertising.org newsletter subscribers, it transports readers back to moments and momentums in the two weeks that became two years.

This?unique?journalistic timeline preserves advertising and responses to it at a time when?so many around the world were trying to figure things out.

AVAILABLE HERE as open source archive.

(Top image: 'Second Chances' by Truant London)