Covid-19: An opportunity to work with influencer marketing

Covid-19, something we would rather not talk about. However it does provide a wide range of opportunities for companies...

INCREASED SCREEN TIME

Corona took away our social contact, so we still tried to reach our friends and family through social media. This increased screen time of consumers has positive impacts for brands.

Next to that, influencers have more online engagement than ever before. As a result, brands that use influencers get more traffic than brands who don't.

INCREASED SALES IN E-COMMERCE

Due to this increased screen time, e-commerce is growing. Companies are shifting their distribution from physical stores to online stores.

6/10 consumers state they will continue to shop online after the corona crisis. This gives many opportunities for companies to work with influencers so they can still attract customers to buy their product.

DIRECT TO CONSUMER MARKETING STRATEGIES

The direct to consumer marketing model is a new method for e-commerce success. It is a strategy that brings products directly to interested buyers.

In addition, this marketing methodology is a successful strategy for influencers during covid times. It creates a stronger bond between consumers and influencers.