COVID-19: Implications for business

After a year when consumers did everything differently, what changes will stick?

Consumer behavior has changed: it’s a truism of COVID-19 analysis. What’s missing is a sense of what behaviors have changed for good and what are likely to revert to prepandemic norms. A new report from the McKinsey Global Institute offers a view: e-grocery shopping is here to stay, while remote learning for primary grades could be headed for the dustbin of history. We devised a “stickiness” index (or, if we’re being academic, a gauge of behavior plasticity) to assess all the big shifts of 2020 (exhibit). READ FULL MCKINSEY REPORT