[ COVID-19 & Digital Marketing ] What this recent Global Pandemic Means for Digital Marketers?

Yes, the Struggle is Real!

I wanted to sidetrack on my yesterday’s post and talk about things beyond ‘Digital Marketing Courses’

There’s a 13–14% spike in Internet consumption and digital transformation, which is expected to be huge in the post-COVID-19 era.

But currently, COVID-19/Lockdown has impacted every industry.

And in the Digital Marketing industry, experts ‘s/newbies alike.

After the surge in the selling of Digital Marketing Courses, there are now more marketers than the demand itself in the industry.

With such competitiveness, it’s hard for companies to choose the right marketer for their businesses.

Businesses mostly hire expert’s, so they can expect better results from them.

But the sad reality is that, in the current digital marketing scenario, the ratio of self-proclaimed experts And gurus have also increased.

Nowadays, even newbies are also claiming the same. ???♂?

SO BLAME KISSE KAREIN?

There’s now a content overload by newbies and experts alike, and most being repetitive or of low quality.

Maybe information overload isn’t so bad, but claiming to be an expert Copywriter, Social Media Marketer, Instagram expert, Digital influencer, etc. by just being active for the past couple of weeks seems inappropriate and of false claims.

As we currently say to our clients, “we have to change our marketing strategies to suit this current situation’, we also have to be more adaptive with the above competition.

To be truthful, we are in the industry where we are always on the limelight, whether it's with your team head or DM agency boss or with clients.

These competition scenarios have always been there; it's just as the market demand has decreased, we are now seeing it more clearly.

A few suggestions to be relevant in the industry:

- Focus on personal branding

- Take interviews or get interviewed by industry-relevant people.

- Create or join related online webinars

- Focus on expanding your networks

- Update your digital marketing skills & knowledge

- Make use of video

- Providing discounts for clients opting for long-term contracts

- Don’t run ads for Digital Marketing service unless you have a discounted or cheap/affordable package to highlight.

The Cost Per Lead is very high, and most customers are looking for quick short term success with a limited budget.

For big-ticket size leads, you need to focus on Personal branding, Networking & Word of mouth marketing.

Instead of direct ads, try highlighting case studies and customer testimonials.

(Note: for tackling fake marketers, the only option I feel is to ask RIGHT questions.

Instead of calling them on your personal profile post, get on a video call or a community group text discussion, and conclude)

It’s been harsh for everyone, in some way or the other.

The only aim behind this post is to create more awareness and give more insights into the current scenario. #HelpAMarketer

Have any questions or suggestions?

Let’s talk!

More relevant information on Digital Marketing:

1) Organic traffic is down in most industries

https://neilpatel.com/blog/coronavirus/

2) The Impact of Coronavirus on Social Media Engagement for Brands

https://www.rivaliq.com/blog/coronavirus-on-social-media-engagement-for-brands/

3) How Coronavirus is Affecting Ad Rates & Website Traffic (Live Updates)

https://www.ezoic.com/coronavirus-covid19-ad-rates-website-traffic/

4) Coronavirus impact on online traffic worldwide in the week ending June 14, 2020

https://www.statista.com/statistics/1105495/coronavirus-traffic-impact/

5) Covid-19 & Affiliate Marketing: What Works During Crisis

https://voluum.com/blog/coronavirus-and-affiliate-marketing/

P.s: The below image is intended only for educational purposes. It is shared only due to its relevance and seriousness to the topic, and not meant to insult or harm anyone’s sentiment.

Image source: One of the Digital Marketing Facebook group.