COVID-19 Crisis Response Tactics

De Rigo REM has launched a resource center as a support system for customers throughout the pandemic. Available online, De Rigo REM's resource center includes a variety of dynamic content including helpful industry partnerships, practice management trainings, a five-pillar business approach to surviving COVID-19, HR support and safe practices for cleaning glasses.

De Rigo REM's industry partnerships include:

? Vision Insight, which offers customers a free comprehensive website analysis, a social media consultation and more.

? Anagram, which provides a free financial audit as well as one month of their services.

? OMG!/Contentlinq, through De Rigo REM's co-op program.

? My Frame Gallery: Also through the co-op program, De Rigo REM partnered with Jobson to offer a one-year subscription package to provide customers with a customizable online solution for in-store sales by allowing them to create a virtual frame board, utilize virtual try-on as well as access to the Frames Data platform, and more.

The eight practice management trainings are: Creating an Experience, The DNA of Product Assortment, Analyze/Implement/Grow, Art of Dispensing, Optical Retail Apocalypse, Generational Demographics, Communicate—Connect, and Art of Multiple Pairs.

Created with De Rigo REM's director of HR, the company has created an HR hotline email to which customers can reach out to get free HR resources and solutions to run their business during the pandemic and beyond. The company has also compiled a series of webinars and podcasts that provide additional support and guidance, which it plans to update weekly.

In a statement, the company said, "As we continue to face the COVID-19 pandemic, we know that our customers need our support now more than ever. That's why, over the past few months, we have been working tirelessly to come up with a number of dynamic resources to provide value and guidance to ECPs navigate through this unprecedented time."