COVID-19 Consumer Pulse Survey

The University of Liberal Arts Bangladesh (ULAB) is pleased to share the results of a COVID-19 Consumer Pulse Survey conducted by the Center for Enterprise and Society (CES). The survey was aimed at assessing Bangladeshi consumer sentiments in the context of the pandemic, upcoming Eid, and beyond.

Major findings:

• Bangladeshi consumers are mostly concerned about personal and family safety; although they are worried about the negative impact on their income and business as well
• Majority (85%) of the people are unsure or pessimistic about the country’s ability to recover from the economic shock due to COVID-19.
• More than 50% people think their finances will be impacted for at least 7 months to more than 12 months
• At least 84% are cutting back on spending and 67%, experiencing drop in income
• Eid spending will nose-dive sharply, with restaurants and hotels expected to be hardest hit
• In the next 3 months, customer spending expected to increase only for Pharmaceuticals and Online Learning, decrease for all else; however, decrease the least for groceries
• Online purchases, particularly for home entertainment, groceries, personal care products and reading materials expected to grow
• Beyond Eid, customer spending expected to increase only for Pharmaceuticals and Online Learning, decrease for all else; and decrease the least for groceries

For the full survey report, click one of the links below

PDF version: https://ces.ulab.edu.bd/wp-content/uploads/sites/18/2020/05/CES-COVID-19-Consumer-Pulse-Survey_May-5-2020_Sajid-Amit_Lumbini-Barua_Oliur-Rahman-Tarek.pdf

SlideShare version: https://www.slideshare.net/OliurRahmanTarek/ces-covid19-consumer-pulse-survey/1

We hope to publish a whitepaper shortly based on the survey results.

Study authors:

Sajid Amit, Associate Professor & Director, CES 

Oliur Rahman Tarek, Research Associate, CES

Lumbini Barua, Research Associate, CES