COVID-19 Affects a Shift in Marketing Priorities

The pandemic has shifted priorities, and with that, client expectations of marketing and PR.?

With so much uncertainty and disruption in the world, corporate leaders are seeking more time with senior PR pros to devise brand positioning strategies for moving forward. They don’t want a cookie cutter marketing and branding approach or be seen as a mere business transaction. Instead, they desire an agency that is truly invested in their success and digs deep to help them build visibility and customer loyalty.

With my own clients, I’m seeing a realization that it’s not necessarily about reaching a large audience, but rather the right niche audience with the right message that resonates as authentic and builds consumer trust. Why? It comes down to the shift in consumer expectations over the last two years to a focus on spending money on brands that are trustworthy.

How can PR help brands build trust? By:

• Telling the brand’s story to connect with customers on an emotional level.
• Selecting the right channel for the right message to reach the right audience.
• Promoting purpose through words and actions.
• Thought leader positioning.

How have your marketing and PR priorities shifted as a result of the pandemic?

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