COVID-19: 3 Essential Marketing Tips for Dealing With the Crisis

Thought you might be interested in the article COVID-19: 3 Essential Marketing Tips for Dealing With the Crisis and thought I’d share a few points with you here. I’ve found some relevant information here so if I find more, I’ll be sure to pass it on.

Treat your customers like your friends or family

Everyone knows about coronavirus. It's all over the news, the papers and social media. You've probably received a ton of emails too, but we'll get to that later. To put this in a different context, imagine your brother is about to take part in an huge, international race. He's undefeated, the youngest in his category and the hot favourite. Sadly, he breaks his leg in a freak accident the day before the race.

Recognise when people need your product or service

People always see the good in their own ideas. If you own a business, you'll know this is especially true – how could the product you created or the service you provide have any flaws? Let me tell you, it does. Brands often get their marketing wrong. They fail to see when their product is a necessity and when it's purely a luxury. It is more important than ever to understand the difference and to make sure your marketing messages are appropriate.

Be consistent and communicate well

This might sound self-explanatory but trust me, it's not. Many marketing blogs and interviews will have you believe that you must be consistent in everything you do, without preparing for the worst. Then when something like this happens, you have no idea how to deal with it.

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Thanks!