The Courage to Lead: Why Vulnerability is Your Greatest Strength in Leadership
Raimonda Jankunaite
Visibility Expert, Speaking Coach, Author, and Leadership Coach - I help businesses and individuals grow and scale with thought leadership, visibility, personal brand and public speaking
When we think of leadership, the words “strong,” “decisive,” and “confident” often come to mind. But there’s another quality—often overlooked—that sets the most impactful leaders apart: vulnerability.
Vulnerability isn’t weakness. It’s courage in action. It’s being willing to show up as your full, imperfect self, even when it feels risky. And in leadership, vulnerability is what fosters trust, creates connection, and drives authentic relationships.
My Journey to Vulnerability in Leadership
For years, I believed I had to have all the answers, wear a polished mask, and keep my struggles hidden. As a woman in leadership, the pressure to prove myself felt overwhelming at times. But the harder I tried to appear perfect, the more disconnected I felt—from myself and from those I wanted to lead.
Everything changed when I started to lean into vulnerability. I began sharing my story—the triumphs, yes, but also the challenges and moments of doubt. And what I found was something remarkable: people didn’t see me as weaker; they saw me as more human.
Vulnerability doesn’t diminish leadership—it amplifies it. It creates space for trust and collaboration, turning teams into communities and audiences into allies.
Why Vulnerability is a Leadership Superpower
Practical Ways to Lead with Vulnerability
Redefining Strength
Leadership isn’t about having all the answers; it’s about creating space for others to step into their power. It’s about showing up, even when you feel uncertain, and letting others see that it’s okay to do the same.
When we lead with vulnerability, we create a culture of trust, resilience, and authenticity. And in a world that’s hungry for real connections, that kind of leadership is exactly what we need.
Take Action
To all the leaders reading this: I challenge you to lean into vulnerability. Share your story, own your imperfections, and let others see the human behind the leader.
Because when we embrace vulnerability, we inspire others to do the same—and that’s how real change begins.