Coupa + Yankees. Smarter Together. Stronger Together.

The start of every baseball season is filled with excitement and pageantry and the unbridled belief that this is our year.? We believe this is most definitely Coupa’s year, as 2023 launches an expanded partnership between our organization and the New York Yankees.

In 2022, we started our multi-year connection with the Yankees by showcasing Coupa across in-stadium and broadcast experiences.? Coupa showed up in big ways.? Fans watching at home likely saw Coupa behind home plate or on the pitcher's mound. At Yankee Stadium, fans saw our brand in centerfield and throughout fan-focused experiences across the Stadium.? We hosted customer leaders and user groups all season long.? And our CEO did pretty well when he threw out the first pitch at a home game!??

We translated this increased brand visibility into triple-digit increases in digital engagement with Coupa.? We accelerated business opportunities and closed significant deals directly influenced by our partnership with the team.??

This season, we’re taking our partnership with the New York Yankees to a new level – literally.

• NEW!? The Coupa Suite Level at Yankee Stadium connects our brand with leaders and organizations to moments that matter to them.? Every game, the Coupa Suite Level hosts industry-leading companies and leaders who want to maximize value with every dollar they spend.? These are people we want to know the Coupa brand.??

• NEW!? Coupa Maximum Value Plays feature the biggest moments in every Yankees’ win, reinforcing the connection to Coupa’s ethos of maximizing value and ensuring customer success.? This new in-stadium showcase builds on our success with the Audacy/Yankees Radio Network that, in 2022, launched the Coupa Maximum Value Play in every broadcast.

We’re also excited to start a new series we’re calling, “Home.”? The series reflects our close connections with the people and places around the world that Coupa calls home, starting with New York.? As we get ready for the first pitch, check out our new film called, “Cathedral.”??

It’s going to be a great season!

Let’s go, New York Yankees ! Let’s go, Coupa Software !!