This Counterintuitive Personal Branding Strategy Helped Me Double My Income
Shaan Rais
Founder of Leadership Leverage Institute | Luxury Personal Branding for Preeminent Leaders | Impact, Income, Independence
If you’re ready to pursue a path full of self-discovery and financial growth, let me share some personal branding strategies that may seem counterintuitive at first but have the potential to not only increase your presence but double your income as well.?
So, let’s look into the strategy that transformed my professional journey.
“The old playbook says to sell, sell, sell. I decided to share, share, share.”
Instead of pushing products or services, I focused on sharing knowledge, insights, and, most importantly, real value. This approach built trust and established me as an authority in my field. It wasn't about making a quick sale but about building relations.?
This shift in strategy not only attracted more followers but also opened up higher-value opportunities—consulting gigs, speaking engagements, and partnerships—that really did boost my income.
Instead of viewing my social media followers as potential clients, I started treating them like friends. I engaged in genuine conversations, asked for their opinions, and created content that sparked discussions. This approach created a feeling of community around my brand.?
“My followers became my biggest advocates, spreading the word far and wide.”?
This word-of-mouth marketing was gold, leading to more organic growth and, ultimately, more income.
Initially, my brand revolved around a single narrative. However, I realized that people are multidimensional, and so should be our personal brands. I began to weave different aspects of my interests, hobbies, and passions into my branding. This diversification not only made my content more engaging but also attracted a broader audience.?
Remember to always start with introspection.?
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“Identify your passions, hobbies, and the elements that can take you from a singular narrative to a multidimensional personal brand.”
Then, strategically incorporate these aspects into your content plan. It's about finding the right balance that goes with your core brand message while also expressing your interests.
The traditional approach emphasizes outshining the competition. However, I found that creating a sense of belonging was far more rewarding and profitable. Collaborating with peers, sharing opportunities, and supporting each other’s growth created an ecosystem where everyone thrives. This approach not only expanded my network but also led to joint ventures and partnerships that doubled my income.
“Your personal brand is your reputation. And your reputation in perpetuity is the foundation of your career." - Gary Vaynerchuk
Gary Vaynerchuk has long championed the power of personal branding as a key driver of professional opportunities, growth, and success. His approach emphasizes authenticity, the value of creating and sharing content, and the importance of engaging with one's community.?
Creating and monetizing a signature offer—a comprehensive online course addressing a specific need within my niche—was a game-changer. This course wasn't only a path to success; however, it was my unique value presented in a way that made passive income possible.
With that said, I could easily focus on building relationships and creating content, ensuring a steady revenue stream that complemented my consulting work.
Conclusion
This journey of personal branding was not just about doubling my income; it was about creating meaningful connections and embracing the multidimensional nature of my identity.
With that said, I can elevate your value 10X with exclusive resources that are aimed at doubling your income through personal branding strategies. So, if you are ready to boost your income, I recommend you confirm your subscription to the Branding You Newsletter and avail free resources and valuable insights through email. We send one every two days to make sure you have the latest information. It’s very simple, just click here to join.