Counterattack! The Global Recession
Colin Thompson
Managing Partner Cavendish/Author/International Speaker/Mentor/Partner
When you-know-what hits the fan and the survival of your business is endangered, you must begin thinking like a military commander in battle. Often the situation is so serious that you have to step forward and make hard decisions, and make them immediately. No more Mr. Nice Guy/Girl.
Military Strategy
Top military leaders have been studied going back to 600 B.C. Over the centuries, several principles of military strategy that lead to the victory of defeat have been identified. They are now taught to student officers in every military school in the world. By applying these principles of military strategy to your life and your business, you can often turn the situation around and achieve extraordinary results.
Be Clear in Your Objective
The first principle of military strategy is the Principle of the Objective. It requires that you be perfectly clear about the goal (or goals) that you want and need to get through a crunch point. In business, the practice of this principle is usually focused on goals related to sales, revenues, and cash flow. You need plans, schedules, and the right people doing the right jobs to achieve your most important objectives. Everyone should be absolutely clear about what they are expected to do, and they must be committed to success, to victory, no matter how serious the crisis.
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Take Bold Action
The second strategic principle is the Principle of the Offensive. It requires that you take action—that you move forward boldly to confront your difficulties and solve your problems. As Napoleon said, “No great battles are ever won on the defensive.” Since your natural tendency when you hit crunch time is to withdraw, cut back, and play it safe, you must resist this urge and instead dare to go forward, to seize control of the situation, and to attack your difficulties with firmness and decisiveness.
Crunch Point Mantra
Whenever one of my companies has experienced a cash crunch, my mantra is, “When in doubt, sell your way out.” You cannot cost-cut your way out of a financial crisis. You have to generate revenues, and the only way to do that is by selling something to someone. Always think in terms of generating revenues from sales. Become very aggressive and focused in this area. Every single company that has rebounded from a crisis, including companies like IBM in 1991, turned itself around by focusing single-mindedly on generating sales revenues. You should do the same.
Action Exercise
Discipline yourself to focus single-mindedly on this number-one target, resisting temptations to clear up small things at first.
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`Driving the Business Forward`
Now and the Potential Future
Leadership by `driving?your business forward`?is all about inspiration, innovation, investment and involvement of time to give you the strategies to manage your?business successfully.
Business and general life is about?dialogue that we `all` understand and respond to. So make the playing field equal, so all people understand the language used and the action to take, to receive and accept, so business life and general life is successful for `all` involved.
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Open your mind to the ‘Challenges’ we face in a global trading environment to be successful.
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Incorporated in the publication
Over?446 pages of vital information covering the following areas and more;
Raising the Bar on Performance
The Strategy to Reduce Overheads Rapidly
Performance Measurement System?
Winning Ways to Improving Profitability
Leading Change to Today`s Organisation
Strategy Implementation and Realisation
Disciplines of Champions
How to Inspire Your People
Managing Change to be Successful?
Return on Investment Profile
Questions and Answers?to Grow Your Business
For Your Success - More Get Up and Go is Required
Plus many more positive and successful solutions to raise the `Bottom-line`
This publication is the result of a fresh in-depth analysis and evaluation of the state of businesses globally that need successful solutions to `driving the business forward` and reveals how the landscape has been evolving dramatically over the last few years.
The publication is very comprehensive with 446 pages, yet easy to navigate as carefully structured with detailed Table of Contents. This is the future strategy for all to be successful in a global trading environment.
`Driving The Business Forward` is available for immediate purchase by visiting the secure Amazon - customers can download this publication immediately after purchase.
What`s your Counterattack for success?
Dr Colin Thompson
?What are your goals and growth plans??
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Colin Thompson
Sharing successful information from many sources for your success.