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Join us next week at Marina Bay Sands for eCommerce Expo Asia 2024, where innovation meets inspiration!

Dive into exciting sessions with Joost Rompen from Slimstock , exploring the future of eCommerce and the rise of sustainability, and don't miss our dynamic panels on augmented reality and global expansion strategies!

Plus, discover how Shoplazza and Loqate, a GBG solution are transforming cross-border eCommerce and learn about the latest insights on consumer trust from GetApp’s survey.

Speaker Insights: Joost Rompen, Slimstock

1. How do you envision the development and growth of Asia's eCommerce industry in the next 5 years?

eCommerce continues to thrive in Asia, driven by major platforms that offer a vast array of affordable products. However, the next significant shift in this industry will be the increasing consumer awareness of sustainability, both in terms of the products they purchase and the logistics involved in eCommerce. This evolving consumer mindset will compel eCommerce companies to make critical decisions about their priorities, balancing the emphasis on sustainability with the acceptable levels of waste and cost.

As a result, businesses must strategically navigate these challenges to meet the growing demand for eco-friendly practices while maintaining profitability.

2. What is one advice you would give to young professionals in the eCommerce industry?

For anyone at the start of their career: pick your boss.

Make sure to be inspired by the people you talk to and will be working with. That will last you your whole career.

3. What are you looking forward to at eCommerce Expo Asia 2024 this October?

I’m thrilled to connect with new faces in the eCommerce world, hear about their unique journeys into the industry, and discover the exciting challenges and innovations they encounter every day. Plus, I’m always up for a good story about the wild world of online shopping—who knew supply chains could be so entertaining?

Shoplazza streamlines cross-border eCommerce for global merchants with Loqate’s accurate premise-level location data

SHOPLAZZA enhances cross-border eCommerce for global merchants using Loqate, a GBG solution ’s precise location data. With over 360,000 online stores on its all-in-one platform, Shoplazza aims to simplify eCommerce for businesses of all sizes. However, delivering across borders presented challenges, particularly with accurate address entry during checkout, which can lead to delivery issues.

To tackle this, Shoplazza integrated Loqate’s address verification technology, which provides real-time, premise-level data for North America and Europe. This solution improves the checkout experience by making address entry easier and more accurate, thus reducing delivery problems and enhancing customer trust.

The partnership has resulted in significant improvements in checkout efficiency, with a reduction in delivery issues and a better overall customer experience. Shoplazza has seen cost savings of over 50% on this feature and plans to explore further applications of Loqate's technology in fraud detection and email validation.

Read the full blog post here.

Growing Consumer Distrust in Marketing: The Need for Transparency

GetApp ’s 2024 Advertising Preferences Survey highlights consumer mistrust in digital marketing but shows how data transparency and consumer control can restore confidence

As data privacy concerns grow, most global consumers now view companies as the primary custodians of their personal information. The latest findings from GetApp’s 2024 Advertising Preferences Survey reveal a significant shift in consumer sentiment, with a substantial number calling for accountability from brands. The survey, which analysed nearly 6,000 responses globally, shows that 89% of US consumers believe deceptive marketing practices should incur hefty fines, reflecting a growing mistrust in corporate transparency and compliance.

Consumer Sentiment on Personalisation

Personalising outreach relies heavily on acquiring personal data, but the methods used to collect this information are increasingly under scrutiny.

• Consumer Distrust: Approximately 30% of US consumers express discomfort with companies tracking their online data for personalised advertising, a stark contrast to the global average of 19%. This highlights a growing aversion to data tracking, especially in states adopting stringent regulations like the California Privacy Rights Act (CPRA).
• Preference for Tailored Ads: Despite the discomfort, 73% of consumers prefer ads that are tailored to their interests over generic ones. This indicates a clear opportunity for marketers to enhance personalisation efforts while addressing privacy concerns.

Impact of Misleading Marketing

The ramifications of misleading marketing tactics are profound, as consumer trust diminishes.

• Consumer Abandonment: 40% of US consumers have stopped doing business with brands that employ deceptive marketing practices, surpassing the global average of 33%. This trend underscores the need for businesses to cultivate trust through honesty.
• Willingness to Report: While 32% of global consumers would inform others about misleading marketing tactics, only 29% of Americans would do the same, indicating a potential gap in consumer advocacy.

Regulatory Compliance and Consumer Trust

Most US consumers are skeptical about companies adhering to marketing regulations, with 48% expressing doubt about compliance.

• Growing Resistance: David Jani, a marketing analyst at GetApp, notes, “American consumers are becoming resistant to practices that digital marketers have taken for granted.” Understanding the factors that lead consumers to report businesses is essential for avoiding detrimental practices.

Building Trust Through Transparency

To combat low consumer trust, businesses must act swiftly to shift perceptions.

• Demonstrate Data Transparency: Brands should adopt transparent data practices, showcasing their commitment to consumer privacy.
• Utilise Technology: Leveraging CRM software and marketing analytics tools can help businesses manage user data retention effectively and ensure compliance with regulations.
• Engage in Social Listening: Monitoring consumer sentiment through social listening tools can provide real-time insights, allowing brands to respond promptly to any emerging controversies.

In an era where consumer trust is paramount, brands must prioritise data privacy and transparency to maintain loyalty. As evidenced by GetApp’s survey, businesses that ignore these sentiments risk losing customers to deceptive marketing practices. By fostering trust through transparency and adhering to regulatory guidelines, companies can turn consumer perceptions around and create lasting relationships with their audiences.

Catch up on the latest marketing news at MarTech Edge.

Panels You Don't Want to Miss!

Panel - Beyond the Hype: Unlocking the Potential of Augmented Reality (AR) in Ecommerce

This panel goes beyond the filters and explores the practical applications of AR in ecommerce. Ajay Sunder , Ad de Goeij , Guan Hin Tay and Muzzammil Ghafoor delve into compelling use cases like virtual try-on experiences, furniture placement visualisation in rooms, and AR-powered product demonstrations. Our panellists will discuss the impact of AR on customer engagement, brand storytelling, and the future of the shopping experience

Panel - Charting Your Global Course: International Expansion Strategies

Expanding into new markets is a complex endeavour that requires careful planning and execution.

In this session, Isaac Liu , Percy Hung , Derrick Seeto and Clarence Cheang will explore key strategies for successful international expansion, including market selection, entry strategies, localisation, and cultural adaptation.?

View our full conference programme and speaker list.

Unlocking the Potential of A2A Payments with The Paypers

Have you been on the lookout for an up-to-date resource on A2A payments? The Paypers has just published their newest report, ‘Unlocking the Potential of A2A Payments’.

Download your free copy right now for a deep dive into all you need to know about the most trending payment method in the industry:

• A detailed infographic with key players in this space, delineating their region of activity – Europe, APAC, the Americas, MEA, and Global – as well as their business model, be it local and regional A2A payment schemes or open banking-based A2A payments and tech providers;
• An internal article that presents the landscape in depth, showcasing trends, market insights, and future expectations on how A2A payments will develop;
• Editorials and interviews on several topics of importance, ranging from how A2A payments can address complexities and customer needs, to their impact on ecommerce and digital payments as a whole (hint: an exclusive interview with the successful UPI makers).

Download your free copy here.

Maximise Your Market Reach at eCommerce Expo Asia

9-10 October, 2024 | Marina Bay Sands, Singapore

Embrace transformative technologies and strategies to enhance your B2B operations. Network with industry leaders, explore scalable solutions, and future-proof your business in the evolving digital landscape. Your journey to unprecedented growth starts here.

REGISTER FOR YOUR FREE TICKET