The countdown is on to Super Bowl LIV!

As the Kansas City Chiefs take on the San Francisco 49ers on Sunday, advertisers will be taking to their own gridiron for one of the industry’s biggest nights. 

For P&G, Super Bowl Sunday offers the next opportunity for our brands to continue to constructively disrupt the ways in which they bring funny, engaging or useful content directly to consumers. At this year’s big game, you’ll see content from our brands that aims to: make ads more interesting, continue our work to be a force for good and a force for growth, and go beyond the game’s broadcast.

Here’s a preview from Tide that will be back in the big game. Olay is making space for women. Secret is challenging the status quo of women in sports. Gillette is partnering with Budweiser to bring the Gillette Barbershop to BUDX Miami. Head & Shoulders will continue the Offense vs. Defense debate. Old Spice is on the ground in Miami with Old Spice Guy Isaiah Mustafa and his newly-introduced “Old Spice son” Keith Powers to help fans explore the brand’s grooming lineup including the new Ultra Smooth line. 

And for the first time ever, we are calling on America to help us create a Super Bowl ad!  People can help decide how Head & Shoulders spokesperson Sofia Vergara and her guests from Bounty, Olay, Charmin, Mr. Clean, Old Spice and Febreze should come together to tackle a messy surprise at her Super Bowl party. Visitors can create the ad they want to see on Sunday by visiting our interactive site WhenWeComeTogether.com. The version of the story created most often will then be featured in the fourth quarter of Sunday night’s game.

To fully explore everything P&G is doing at the Super Bowl, click here.