Countdown to K 2025: A Game-Changer for the Industry!

The world's leading trade fair for plastics and rubber is returning to Düsseldorf, marking another milestone in industrial innovation. K 2025 will unite global leaders, pioneers, and decision-makers from October 8-15, 2025. As we launch this newsletter series, we aim to provide you with expert insights, strategic preparation guidance and exclusive updates that will help you maximize your presence.??

What is K 2025 and why is it important??

Since its inception in 1952, K has evolved into more than just a trade fair – it's where the future of plastics and rubber takes shape.??

Held in Düsseldorf, Germany, it serves as the global platform for breakthrough innovations, sustainable solutions and industry-defining announcements. The event attracts professionals from across the value chain, including production, processing, mechanical engineering, automotive, electronics, medical technology, packaging and construction.?

The last K event, K 2022, was a remarkable success and demonstrated why it remains the industry's most influential gathering. Here are some headline takeaways:??

• 177,486 visitors from 167 countries, with 7 out of 10 directly involved in purchasing decisions?

• 3,020 exhibitors from 59 nations showcasing cutting-edge innovations?

• 98% visitor satisfaction rate, confirming the event's outstanding quality?

Beyond the numbers, K shapes the future of plastics and rubber through groundbreaking product launches, sustainability initiatives and industry-defining announcements. Its digital impact reached new heights in 2022 with 467,327 online visits and 2.2 million website views, extending K’s influence far beyond the exhibition halls.??

EMG and K?

As communications experts deeply embedded in the plastics and rubber industry, EMG has been a cornerstone presence at K for over three decades. Established in 1991, EMG has been a trusted partner, guiding clients to success since K 1998.?

At K 2022, we supported more than 15 clients, organized seven press conferences, arranged over 90 key trade media interviews, and facilitated 9 TechTalks, i.e. innovative technical presentations. Beyond that, we distributed 356 press releases pre-, during and post-show, and collected?over 1,500 key trade media clippings. Our dedicated on-site office allowed us to provide comprehensive support throughout the event.? ?

Stay tuned?

In the coming months, our newsletter series will showcase how EMG's expertise drives success, offering exclusive insights, strategies, and proven results to help you excel at K 2025 and beyond:?

• Introduction of our media trainings designed to foster your confidence regarding the media engagement, opportunities and best practices to stand out?

• Digital communication strategies to grow your presence online?

• Sustainability messaging and innovation showcases to stay up to date with the trends?

• Tips for maximizing your exhibition impact?

We'll also share exclusive insights from our Pre-K media briefing, where leading companies present their innovations to the international trade press months before the show.?

Want to stay ahead of the game??

• Subscribe to our K-newsletter?

• Follow EMG on LinkedIn??

• Contact Nancy Van Heesewijk to discuss how we can support you?

We look forward to sharing our expertise and helping you make K 2025 your most successful show yet. Stay tuned for our next edition, where we'll explore in greater detail the success stories and lessons learned from K 2022.??

The EMG Team?