Countdown to #ISHInpulse2022 – Meet our partner De Nieuwe Zaak

Hi, Jurri?n Kerstholt, Founder and Owner of De Nieuwe Zaak! 

“De Nieuwe Zaak brings you forward into a digital future.”

Intershop: Hi Jurri?n, thank you for contributing to our upcoming global customer summit, the Intershop Inpulse 2022! Today we’d like to shine a light on you, your company, and find out how attendees of Intershop Inpulse can benefit from you and your organization’s expertise. So, what makes you special? 

Jurri?n: Today’s global changes come together in the digital world. As a multidisciplined Dutch full-service digital agency, we help our customers with their transformation, dilemmas, goals, and digital maturity around strategy, e-commerce, brand activation, performance marketing and lead generation. 

Intershop: That’s quite a holistic approach. 

Jurri?n: Yes! Our claim is: De Nieuwe Zaak brings you forward into a digital future. To achieve this, you have to take the whole picture into account.  

Intershop: And how do you do that? 

Jurri?n: We have a special “Maturity model” for that. You know, every company or organization has unique and sector-specific challenges. With 17 years of experience as a strategic digital partner, we know those like no other. Wholesalers, brand manufacturers, retailers and companies active in business services have different characteristics and dilemmas that require different actions. Our unique maturity model is based on six dimensions: team, organization & process, tooling, performance, data & customer insights and brand & content. We cluster each client and each of their challenges into solvable packages within this framework. And this is how we “we boost your business”. 

“Today’s global changes come together in the digital world. As a multidisciplined Dutch full-service digital agency we help our customers with their transformation, dilemmas, goals, and digital maturity around strategy, e-commerce, brand activation, performance marketing and lead generation.”

Jurri?n Kerstholt, Founder and Owner of De Nieuwe Zaak 

 Intershop: That really is a unique approach. And a successful one, too! No wonder your business results have been rewarded recently. 

Jurri?n: Yes, last year we were awarded “Intershop Partner of the Year” in the Benelux region. Thanks to our combined expertise, we have improved the customer experience of our clients' website visitors. And this is what made us win! 

Intershop: What’s your secret sauce to improving the customer experience? 

Jurri?n: Within our projects we strive for the perfect mix of strategy, creation, technology and marketing, with maximum reach. But you want details, right? Ok.  

1. We start with the discovery phase. We pay attention to objectives, customer needs, platforms, integrations, UX design and the scope of the project. In this phase we don’t only look at technology, but we also discuss how we can help you grow your company.  
2. Then we move on to the implementation phase. Our multidisciplinary team will work with you. The chosen e-commerce package is implemented, provided with a suitable user interface, linked to external systems and fully tested. In a number of sprints, we go-live with the new environment.  
3. The further development is a combination of functional extensions and improvements in performance and conversion. An online store or ordering platform will not perform without good digital brand activation and performance marketing campaigns.  

In this way, we offer a better webshop or self-service portal to your (potential) customer every day. 

Intershop: Wow, thanks for those detailed insights! That was really interesting. Now, I’s like to wrap this interview up with a little game. If De Nieuwe Zaak’s partnership with Intershop was a meme, what would it be? 

Jurri?n: Haha, ok. Now we talk for real:  

A few tickets are left for the Intershop Inpulse 2022 – right in the center of Amsterdam, at Beurs van Berlage. Get ready to be WOWed by countless innovations and novelties, presented by Intershop customers, partners and well-known industry experts.

REGISTER HERE