Count Your Customers, Because Your Customers Count!
Count Your Customers, Because Your Customers Count!
Customers… The lifeline of your business; everything pertaining to your growth and success as a business hinges on how you attract customers and what you do with them once they come to you.
Are you capitalizing on every opportunity that each customer represents when they come into your place of business? Do you know how many opportunities you’re getting daily? How many prospective customers are you converting to sales? What attracted them to your business in the first place? Furthermore, are you staffing your business properly according to what your traffic demands? If you’re not entirely sure, these and many other important questions pertaining to your business and your customers can be answered with the implementation of a professional door traffic counter.
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The first thing you’ll probably want to know is how many customers are coming through your doors and into your place of business. Accurately counting the
number of people that come in allows you to unlock key analytics to give you greater insight into the way you conduct business. First off, an accurate customer count determines which of your various marketing campaigns are succeeding -- or not. Increased volume might indicate successful campaigns that could be maximized for greater impact and ROI while a smaller traffic number might indicate a less successful campaign that can be tweaked or discontinued altogether.
Going With the Flow
Aside from knowing how many customers are coming to you, a door counter will also help you to determine when it is that your customers are coming to you. Knowing the ebbs and flows of your traffic is beneficial when it comes to proper staffing, which usually tends to be the most expensive resource that you’ll have to manage, as a business. You can schedule more employees during the busier hours of the day while saving money on wasted, unnecessary labor during the slower times. A door counter can also help reveal optimal times for lunches and other necessary breaks to make the most of the staff you have on the clock at any moment.
Enhanced Performance
Knowing your sales volume and how many customers visited helps you to determine a closing ratio for your team and its members. Is one employee performing better than another? If so, you could implement targeted training in order to improve your sales team’s overall performance, further increasing ROI with greater sales conversion. Without an accurate customer count, you’re missing a key metric in determining how good your team is at what it does. A customer count reveals the number of opportunities your team had. A closing ratio reveals how effectively your team served and sold those customers.
Trust a Professional With over 20 years of experience in the retail industry, Trax Sales understands all the aspects of salesperson activity and how each set of metrics affects the others and tells a story about your business and how effective your team is at maximizing its sales opportunities. Not only does their traffic counter offer unmatched state-of-the-art technology to count your customers more accurately than an old infrared camera, but the Visual Proof 2 software works in conjunction with the UpBoard CRM program to provide real-time traffic analysis reports and other key metrics.
Contact TraxSales today and see what their satisfied clients are saying about their revolutionary retail door counters and schedule your FREE, no-obligation consultation to see how their full suite of products and services can help you make the very best of every opportunity that comes your way.