This Could Be Why Your Business Didn’t Grow During The Pandemic

All you need to do is follow the news, watch the posts on social media, and talk to business owners to discover that many did not grow or declined during the pandemic. All is not lost as you can do something about it.

The Internet has provided business owners with the opportunity to reach more people than ever before long before the pandemic. Add to that social media and you have a winning formula to stabilize, then grow your revenues by attracting more potential clients.

While things were normal, businesses went about their growth strategy using traditional methods for attracting new clients but, this has all changed and will continue this trend as the pandemic will not leave us anytime soon.

There has been a continuous increase in online traffic since the beginning of 2020 and internet users consume more content, purchase products, and services through their device than ever before.

If you don’t have an effective digital footprint, then your business will be affected by the reduction in buying power of consumers due to job losses and other factors brought on by the pandemic.

It’s not too late! You can do something about it by leveraging the digital world. There are three main business growth areas that will create essential shifts that lead to increased revenue and a strong business.

1.    Reliance on top clients

It is not unusual to have a few clients that bring in most of the revenue but this poses a high risk. Should you lose one or two of your top clients, this could represent a large percentage of your income putting your business at risk of losing a large portion of your income.

If you rely on one or two revenue streams, then now is the time to consider adding more to reduce the risk of your income being impacted by the loss of one or two clients.

This requires a more diverse client base and that is where the Internet is so powerful. You can reach anyone, anywhere in the world which now increases your potential growth in ways that are not possible using traditional methods. This is achieved by having a healthy lead generation plan that takes advantage of the social media platforms your potential clients spend most of their time on.

If you are looking for B2B or B2C clients, then LinkedIn is without a doubt the platform that you need to leverage. LinkedIn is the most effective and successful lead-generating platform and it can be done without a marketing or advertising budget. Find out how here!

2.    Consistency in content marketing

This is the best form of marketing to get the word out about your business, products, and services. Consumers spend more than 6 hours a day on the Internet searching for information to help address their needs.

Consumers see so many sales messages daily that using this form of marketing has lost its effectiveness not to mention the high cost of advertising. Sales don’t increase just because you are posting a special offer.

You need to understand and serve the buyer’s journey. Your content should help them gather the information they want to make an informed decision on their purchase, then when they are ready to buy, there is a good chance they will choose you. Lead generation happens by nurturing relationships with potential clients to build trust.

The LinkedIn Optimization Masterclass teaches you step-by-step how to optimize your presence on LinkedIn to attract all the prospects, leads, and clients your business needs. You can find out more here!

3.    Invest in your growth

Your business needs to change and adapt to the market which requires you to improve your products, services, systems, and marketing strategy. While this is important, there is one big part missing which is investing in yourself.

The changing business environment requires new skills and if you are not upskilling yourself to understand and apply the new way of doing business, then you are leaving the door open for your competitors to take market share from you.

Identify your skills gaps then seek the training, coaching, and support you need to close those gaps and position yourself to take your business to the next level.

The Business Coaching Hub can help you with the task of identifying potential growth in your business and to make it an easy choice for you, I am offering you a Free 45-Minute no strings attached Online Consultation to find out more about you and your business. This will help me identify areas you should focus on to fast-track your business growth.

To take advantage of this offer, click here to access my online calendar where you can choose a date and time that suits you. I look forward to being of assistance in providing you with a roadmap for the growth of your business in this new world.

“Your Success Is Our Focus!”

?Carlos Batista

Business Transformation & Growth Specialist

BusinessCoachingHub.co.za