Could Sales Navigator be getting some changes?
Mike O'Neil
Founder, Integrated Alliances, est. 2001 ?? LinkedIn Campaign Architect, Engineer, Consultant, Trainer, Speaker | Sales Navigator Expert ?? 2x FORBES Top 50 Social Media Influencer ?? Top 15 LinkedIn Expert in Spain
We are a LinkedIn service provider (19+ years), and 90% of our clients use Sales Navigator. Several have begun to see a significant change in a popular Sales Navigator Lead Search filter - Seniority Level. It looks “experimental,” but it is worth sharing as it is now available to at least some users.
This Sales Navigator Lead Filter option is not directly based on information contained in a user profile or any settings. It is based on a LinkedIn algorithm written by programmers locked away in a room.?
LinkedIn uses artificial intelligence (AI) elements to assign users to what is essentially a “category” called Seniority Level. It is useful for some searching situations but not others, where job titles and precise Boolean phrases are much more valuable and accurate.
?? The Changes
These are the current options that most Sales Navigator users see (in order of appearance), which have been this way for a long time.
? Owner, Partner, CXO, VP, Director, Manager, Senior, Entry, Training, Unpaid
The new options that some users are seeing are:
? Owner/Partner, CXO, Vice President, Director, Experienced Manager, Entry Level Manager, Strategic, Senior, Entry Level, In Training
This Sales Navigator filter update may or may only be coming to all users, as LinkedIn has a way of experimenting with a small set of users and then rolling things back. In any case, I suspect it will be a while before more users see this, as there are important issues to overcome.
领英推荐
?? A Good News/Bad News Story…
?? More Sales Navigator filters are usually better
?? Algorithms are notoriously inaccurate, especially on LinkedIn
LinkedIn must fix the new option before users can effectively use it. For example, it shows Presidents and Directors under Entry Level Manager. In this example, there are few entry-level people listed, if any. NOTE - by the time you read this, things may have changed a bit.?
One would think (hope) that LinkedIn would do more testing before releasing these features to users, but these “guinea pig” users will help us all get this new feature in a usable way in the future (perhaps).
Do YOU see these new options in YOUR Sales Navigator Lead Filters? Are they any more accurate than this?
Stay tuned!
If you would like to discuss using Sales Navigator more effectively in your business operations, schedule a free Zoom call ?? and we will discuss your ideas and situation.
Branding, estrategia digital y tecnología para el mercado legal
1 年Thanks for sharing!
Senior Advisor, Sun Acquisitions, LLC ? Helping business owners successfully sell their business and move on to their next chapter
1 年No for me. Don't have/see it.
Business and Project Development ? Consulting ? Engineering-Operations ? Mission Critical ? Energy - Power
1 年I see Seniority Level, but I don't see these new options.
Founder ? Author ? Speaker ? Expert EOS Implementer ? Open and Honest Expert ? Changing How the World Communicates
1 年This seems really useful in what we do here. I'll see about using it. I don't seem to have the new option. Maybe that is better.
?? Sherpa-Level Executive Coach | Guiding Leaders, Teams & HNWI/UHNWI Families to Thrive ?? M&A & Succession Savvy | Led the Successful Sale of a 2G Family Manufacturing Business & Property ??
1 年I just checked and I don't seem to have it. I wonder how long it will take or if I will ever get this. I really did not even know this was there. Think I might find it handy actually. Many thanks.