Could outsourcing your photography strengthen your business’s visual communication?

[TLDR: yes!]

Do you feel like you’re at a dead-end with your business's online presence? Maybe you’re not getting the web conversions you’re looking for or you're simply not sure what social content to create. Whatever that aim looks like for you, aligning your visual communication with your brand identity could be the ticket to progressing your business.

Why is visual communication [so] important?

Strong visual communication is becoming increasingly important as the wonderful world of digital continues to grow. With social media platforms like TikTok and Instagram on the rise, the market for our attention is becoming increasingly saturated with an abundance of visual content.?

According to LinkedIn, our brains process images 60,000 times faster than text - meaning that creating visual content for your audience is [quite literally] a no-brainer!?

How could hiring a photographer help?

Outsourcing a skilled photographer could help you produce scroll-stopping campaigns, create a cohesive visual identity, and portray a professional and trustworthy online presence. Investing in high-quality photography is important for your business, even if you’re working with the smallest of budgets.

We know what you’re thinking - you’ve got a brand new phone in your pocket with a fantastic camera, so why can’t you just use that? Phones are a great option for documenting organic content like social media stories and videos. However, creating engaging, quality content like headshots is harder [and more time-consuming] than you might think. A proficient photographer can also help elevate your visual identity by producing detailed product imagery, stunning team portraits, and all-around consistently outstanding content for web and social media.?

Still on the fence? Here are some of our reasons to outsource a photographer:

• Access to equipment - the right equipment not only gives you excellent results but also the flexibility to create images for large-scale billboards through to tiny postage stamps, with little to no pixelation
• Expertise - sometimes you just can’t beat a [tremendously] well-trained eye and the creative direction it brings
• Personalised service - create a brief for evergreen imagery specific to your content needs - no more scrolling through stock images for hours on end!
• Rights to images - depending on your contract, you can use your images in any format you choose without having to rely on stock photography licensing?
• Stress-free - leave it to the professionals to create show-stopping imagery whilst you keep the other important plates spinning.

Cohesive and consistent visual communication for a stronger brand identity

Creating scroll-stopping and engaging content is more important than ever before, and having a strong visual identity can help you do just that! Alongside having recognisable designs and artwork for your business, photography also plays a key part in successfully communicating your brand’s key messages.

For example, if you’re a business that sells bespoke sculptures, using stock photography throughout your online presence might not be the right choice as it contradicts the concept of being unique.?

A great way to get started would be to highlight your team’s expertise by documenting the creative process. This gives the audience autonomy over whether they think the products are carefully crafted, rather than you just telling them that they are.?

When we scan imagery, we automatically look for human faces as they are relatable to us. To make your company feel more authentic and approachable, why not introduce the people working hard behind the scenes with “meet the team” style content??

A snapshot of our expertise

In essence, consistent and cohesive visual communication makes your brand more recognisable and creates mental availability in your audience. This means that the next time your prospective customer is in the market to buy, they’ll likely think of you and try to find out more information.

We’ve walked you through the importance of using great imagery when communicating with your audience, the impact of a cohesive visual identity, and why you should elevate your brand with outsourced photography. If you want to find out more about how our expert team of photographers, content creators, and social media maestros could help improve your visual identity, drop us an email at [email protected] or get in touch here.