Could never have Imagined this...

It was always a surreal experience working with artists and bands that you loved if you were in the record business. Fan boy in check, professional mode engaged. Even if you got to know them really well, there was always a line you made sure you didn't cross, just out of courtesy.

Well, I'm not in the record business anymore and working with Imagine Dragons on a few programs last year gave me a whole new level of satisfaction, respect and joy, 30 years after I started in this whole brand/music space.

I've written previously about the Adobe Make The Cut campaign winning a few Shorty Awards (amongst others) but last week, three entries, three Short Lists and 2 Bronze Lions.

So many people involved from Adobe, UEG and Edelman, a true team lift and a lot of awards to back that up. But as we used to say in the biz, hits solve all problems and Believer was a stone-cold smash, the first of many off the biggest album of the bands career. We were lucky to launch our campaign a week after the music video came out and that only happens partnering with Eric Samuelson of Interscope Records; one of the best in the business.

I've been at this longer than I care to admit and have worked with just about everybody, in one way or another - I have never met a nicer bunch of guys, humble, committed and honest about who they are, what they do and their place in this world. Whatever it takes....