Could Instagram Loop Giveaways Be Your Brand’s Secret Weapon?

In simple words, it is a social media strategy to increase the number of your followers. A couple of brands join hands and form a loop to piggyback on each other’s success. The loop participants offer enticing prizes for people to participate in the contest.

They are two types of loop giveaways:

1. Big brand loop giveaways?

As the name suggests, big brands participate in this kind of contest. This means massive prizes and massive followers are involved.

2. Standard loop giveaways?

In this type of contest, not-so-big brands are a part of the loop. Instagram loop giveaways are an excellent strategy to establish a brand on Instagram .?

How Do Instagram Loop Giveaways Work??

Participants in the loop, which generally number anything between 40 and 70, pool resources and decide on the prize money. Having a vast number of participants in the pool gives brands a chance to reach a bigger audience and offer lucrative prizes.?

At the end of the contest, a winner is chosen at random, and all hosts untag other participants and delete the post. This is done to keep the winners secret from the contestants.

Quick Tips For The Loop Giveaway?

Understand how it works

Get yourself familiarized with the functioning of a loop giveaway before you attempt to run a contest.

Come up with a theme

Finalize the theme, and then look for your partners for the loop. This way, your giveaways will be well-coordinated gifts.?

Connect with other brands

The greater the number of participants in the loop, the better. Try and connect with complementing businesses instead of competitors.?

Finalize prizes

Once you have finalized the theme and partners, decide on the prizes.

Create contest

?You can post an image of the gifts you are giving away with a bit of text, or you can get creative and come up with a video. Make sure you use the correct image size since there’s no room for error here.?

Share details with participants

Come up with the guidelines regarding who is tagging whom and when to post. Send the post to all participants, dot the i’s and cross your t’s.??

Post and promote

You can also promote your loop giveaway on other social media platforms and backlink it to your Instagram post.

Announce the winner

At the end of the contest, you need to announce the winner, and this should be shared on all of the participating brands’ social media accounts. You can randomly select any winner or winner and declare the competition closed. Brands often delete the post shortly after the closing of the competition.?

Just like any other business strategy, a loop giveaway has its pros and cons. We can confidently conclude that Instagram loop giveaways work. They are certainly one way to grow an organic following . It is up to you if you are willing to take the risk to gain followers or not.

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