Could I make it any clearer?
The Ghost Reader

Could I make it any clearer?

So I think, given the season, that I will try to create some Halloween themed posts starting with this absolute gem from a Seanfhocal -An rud a scríobhann an púca, léann sé féin é - What?the?ghost?writes,?the?ghost?reads.

It's a pretty way to say - the person that created it understands it-

I have spent the day wrestling with trying to craft a narrative around a piece of work that is not straightforward and is defying every approach I take to make it simple to understand

- I get it- but I created it - part of making it useful relies on it being easy to understand.

Campaigns that got the message right!

Jumping on the Banned Wagon

Penguin Random House created an unburnable copy of Margaret Atwood’s The Handmaid’s Tale. Wrapped in a black cinefoil jacket, the book features white heat shield foil pages, nickel wire binding, stainless steel bands, and high-temperature adhesives to protect the freedom of expression. Learn more about the banned wagon

Let’s pay farmers, not lawyers

My daughter once wrote a school speech which she called "How many slaves do you own?" -Most big chocolate companies don't pay a living income price for all their cocoa. Resulting in exploitation on cocoa farms, with 1.56 million children involved in child labour in Ghana + C?te d'Ivoire. Tony's chocolate ran a campaign to highlight this and backed down immediately saying lets pay farmers not lawyers

Deadpool and Wolverine - everything! and I started collecting Wolverine/Gambit and then Wolverine/Deadpool Comics in early 1990s -

Orange France - Allez le Bleu

Mbappe, Greizmann and Coman, no its the French Women's team cleverly edited with the help of VFX and AI deepfake technology effortlessly highlighting unconscious bias and even outright sexism in sports in the process https://youtu.be/QVNZRHIZVL8

Lidl's level the playing feel deserves an honourable mention here https://www.youtube.com/watch?v=-XCanpTTg6Q

BBC

Audience members' voices and unscripted conversations about what they love on the BBC are matched with Aardman's famous stop-motion clay characters.Like a warm cup o'ovaltine

Follow Me I'm Delicious

Mayo comedian, Garron Noone was named as one of TikTok’s breakout stars of 2023, thanks to his hugely popular reviews of food, Irish towns and everything else that pops into his head.?Follow him he's delicious


Cut it out! How taxi drivers and hairdressers are great with campaigns.

Too bad that all the people who know how to run the country are busy driving taxicabs and cutting hair.

People think comedian George Burns was having a sneer but I like to think he was making an astute observation - and when I get my message right - I intend to ask drivers and hairdressers to be the people bringing the message out into the community. Fingers crossed. No Ghost writing or reading here!


Anna Browne

Helping people to live more sustainably, Flower Farmer at Big Sky Flowers, Enterprise Ireland Mentor

5 个月

thanks for highlighting these campaigns! I particularly like. let's pay farmers not lawyers.

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