This could be the death of TikTok... | The Friday Club | Ep 208

If one of the world's leading creators says this we should listen...

One of the most interesting pieces of content I consumed this week was?this 23-second?TikTok clip?(cut?from?this 2-hour podcast?interview with Mr Beast).

For those who don't know?Mr Beast, he's a creator who has amassed around 200 million subscribers & he just turned down an offer of $1 billion for his business empire (Gary Vee says?he thinks it's worth way more?than $10 billion).

In the clip, Mr Beast says that YouTube Shorts could be the death of TikTok. Interestingly, we've been testing YouTube Shorts since May and the organic reach & engagement is crazy!?It's one of the biggest opportunities for creators/brands right now?(see data below).

Bonus:?If you follow our?vertical-video-first approach?you can efficiently repurpose your content on Youtube Shorts!

Thought for the day:?Having breaks from alcohol is one of the biggest 'life hacks' you can try & here's why + some tips...(more on this below).

New Knowlton Content

1.?[Pod/Blog] Having Breaks From Alcohol Can Change Your Life

2.?[Knowlton Nugget] The Power Of Empathy-Based Marketing

3.?[Video] We dressed Lloyd as a shit shark, please don't let this flop

4.?[Video] We had some strange characters interview to work here

5.?[Case Study] How we?generated a huge contract for this B2B?brand

6.?[Video] Biggest takeaway from one of my favourite books...

7.?[TikTok] When is it time to give up with?TikTok?

8.?[TikTok] When you get your first job in the creative industry

9.?[Video] Gordan Ramsay interviewed to work at Knowlton - WTF!?

10.?[Video] Something isn't quite right with this video...

New Content (Non-Knowlton)

1.?[Podcast] Should B2B Brands Be On TikTok??(loved this)

2.?[LinkedIn Post] 10 Lessons From 10 Years Of Running Gymshark

3.?[LinkedIn Post] Super interesting take on TikTok Ads

4.?[LinkedIn Post] Joe Glover's Marketing lesson from house sale

5.?[LinkedIn Post] 25 things B2B buyers do that will never get tracked

6.?[LinkedIn Post] I liked this clever LinkedIn profile optimisation tip

7.?[Article] Economic impact of slack for marketing teams?(love slack)

8.?[Twitter news] Elon Musk may be buying Twitter again?(yawn)

9.?[TikTok News] 62% increase in fake profiles?(this is concerning)

In other news...

- I know I've banged on about YouTube Shorts a bit in this episode, but I honestly believe it's one of the biggest opportunities now. There's more people consuming content on there than the supply of content, so you can get a lot of reach & engagement, even if you have minimal subscribers (see image below from our Business Anchors YouTube channel).

-?Does anyone known of any Marketing dashboard software that draws in data sources from all social media platforms, podcast (Apple & Spotify), email & google analytics? We’ve been using?DashThis?but it doesn’t connect to all of the above sources.

-?This Tweet?about Peleton made me laugh.

- We're doing a Halloween fun day at the end of the month & we have got to come up with costume ideas in pairs, that would work for 2 people. Do you have any ideas??

Thought for the day:?Having breaks from alcohol is one of the biggest 'life hacks' you can try & here's why + some tips...

At the start of this year, my mate (who I've drunk alcohol with most weekends for the last 10 years) said he was giving up booze for a year.

I was in shock!

Who was going to get wavey with me at the weekends?

Who would be falling around in the kebab shop with me at 3am on a Sunday morning?

I was lost...

Then I thought to myself...

Wait a minute.

If he can do this, I can do at least a month off!

That month ended up being 2 months at the start of the year & I'm now in my fourth month of 2022 (I've been doing 1-month breaks every so often).

? I feel happier

? I feel healthier

? I feel like I have way more time

? I’ve saved money

? I’m a better Dad

And…I still enjoy drinking.

For me, having more regular 1-2 month breaks has been so good.

If you want an honest insight into mine and?Lloyd’s experience of taking more regular breaks from alcohol & tips if you’re looking to do the same, listen to our?30-minute podcast?on it.

Happy Friday!! ??

Dan (writing this) & Lloyd (in spirit)