"Could AI have written Transformers? Yes, the answer is yes."
These words from Jimmy Kimmel were part of the opening of the Oscars gala on the last 11 March. Artificial Intelligence (AI) has entered every industry with notable impact. One of them is the film industry, transforming various facets of the creative and technical process. It was therefore to be expected that the topic would come up at the 96th Oscars.?
From personalising content recommendations to streamlining post-production processes, AI is improving the efficiency and quality of film work. However, it is important to use it responsibly and thoughtfully, avoiding the trap of simply imitating styles of the past.
One of the most obvious areas where AI has proven its worth is in the generation and enhancement of film content. Models such as DALL-E and Jukebox are demonstrating their ability to create images and music that complement cinematic narratives, giving filmmakers tools to explore new visual and aural ideas. In addition, in projects such as The Irishman and Avengers: Endgame, AI has helped push the boundaries of digital character representation, enabling the creation of stunning and realistic visual effects.
The Oscars have recognised the contribution of AI to the film industry, but have also highlighted the importance of maintaining a balance between technological innovation and respect for human creativity. Ultimately, the key is to use AI as a tool to enhance the imagination and vision of filmmakers, rather than replace them. With a careful and ethical approach, AI has the potential to take filmmaking to new heights.?
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