Could account-based marketing really be do-able?

The recent success of ABM has definitely been getting lots of attention recently, making me wonder why isn’t every-one doing it? The Marketing world certainly seems impressed, and it appears pretty synonymous with many inbound strategies commonly in use already. Adopting a marketing strategy which considers prospects, treating specific organisations as their own market sounds like the type of marketing idea even the sales team would like!

So I thought I would spend a little time finding out more, and took a closer look at Madison Logic, the B2B Marketing Expo official sponsor. Madison Logic is the global leader in Account Based Marketing, and offer B2B marketers the opportunity to  easily gain insights into their target accounts to personalize their message, optimize their programs and inform their sales and marketing strategy.

Additionally the Madison Logic B2B marketing technology platform, Activate ABM?, is the only comprehensive global ABM platform built for B2B marketers, it  unifies display advertising and lead generation with comprehensive attribution metrics, so you can see a real return on investment. For me, this transforms the theory of ABM, into something really tangible and do-able, and for these reasons I would recommend it for clients and visitors of the B2B Marketing Expo, as well as my own colleagues.

If you would like to meet Madison Logic and chat more about ABM they will be at The B2B Marketing Expo stand B322, and  don’t miss the chance to hear International General Manager Paul Briggs speak at the event on the 29th March, 14:45-15:15 in the Key-Note Seminar Hall.

Register for your free ticket here.