The Costly Mistake Experts Keep Making
Asa Rydhard
Strategic Brand Communication & Project Partner | Biz Storytelling Specialist
I remember the exact moment I realized something was wrong.
I was at a networking event, standing there with my drink, when someone asked, “So, what do you do?”
I froze.
I stumbled through some vague explanation about consulting, storytelling, and strategy. Only to see their eyes glaze over.
And just like that—the conversation moved on. Away from me.
It happened again and again. And each time, I felt like such a failure.
The Real Problem? I Wasn’t Using the Power of Storytelling.
It wasn’t that I lacked expertise. It wasn’t that I wasn’t good at what I do.
The problem was that I didn’t understand how to capture attention and make people instantly see the value of what I offered.
?? If people don’t immediately understand what you do and why it matters to them, they’ll forget you.
?? If your message is unclear, you’ll struggle to attract the right clients.
?? And if you’re talking to everyone, you’re really talking to no one.
But here’s what happens once you nail your core brand story:
? Your message becomes sharper.
? Your brand becomes stronger.
? Clients and opportunities start coming to you.
Most importantly, I learned that a good story hooks people’s attention—it’s actually hard not to listen.
When you tell the right story to the right people, they lean in. They get curious. And most importantly—they remember you.
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I See Experts Struggle with This Every Day
Through the years, I noticed that almost every expert I work with shares the same struggle.
They know their expertise inside out, but they can’t communicate it in a way that attracts the right people.
So, I developed a simple, structured process that helps them move forward.
I’ve refined this process over the years to make it easy and effective—and now, I want to share it with you as a gift.
Introducing Your Free Worksheet: Nail Your Expert Edge
To help you define your core brand story—and craft a message that attracts the right clients—I’ve created a step-by-step worksheet that will help you:
?? Get crystal clear on who you should focus on
?? Uncover what makes you their best choice
?? Craft a powerful brand story that gets results
This is the same first step I walk my clients through, and now you can do it too.
?? Ready to sharpen your message and attract your ideal clients?
Let me know what insights you get from it—I’d love to hear!
Talk soon, ?sa
P.S.
Once you’ve worked through the worksheet, hit reply and tell me: ?? What was your biggest aha-moment? I love hearing from you!
And stay tuned—soon, I’ll be hosting a live workshop where I’ll help you turn your insights into powerful brand storytelling.
Scale your authority. Attract your dream clients|| I work with Service-based businesses, Founders, CEOs, C-Suite Execs, Coaches, & Entrepreneurs to build impactful brands ||Brand Strategist ||Content Manager
2 周Ah, the story of my life before I sat down to clearly define what I do, who I serve, and how I do it. Thanks for the reminder Asa, it is much needed.