Costco Membership Value Statement
Membership Value Statements make the Difference!!
Our Team specializes in understanding the importance of communicating member value when it comes to Costco and Club Pallets. The Club member expects to get something Special and Different as a "Club Member", when shopping at Costco, than they would get at any other retailer. THIS is the Costco Difference. When communicating your Membership Value, you want to make sure to be clear and concise. Bullet points, brand logos, and lifestyle imagery won't cut it when it comes to explaining the membership value to the customer. Clear and effective value statements are the key to success.
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As a CPG, you invest heavily in marketing campaigns and brand awareness, but that won't be enough in the aisles of Costco.
The Pallet Skirt and the Product tray are the Billboards of a Costco store. It serves as a shipping medium, store shelf, pop up store, and billboard. Don't forget about this Super-powerful communicator that no other retail channel embraces. The massive billboard is the perfect place for a compelling value statement.
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A powerful value statement is the centerpiece of your feature pallet display in Costco. Keep it clear, bold, and minimal. Use this tool wisely, and your sales throughput will skyrocket!!!!
Do you have a Costco program coming up that you need help designing? Are you up-to-date on all the latest requirements? Do you have a trusted partner with the experience and relationships needed to succeed in Big box retail? Reach out Today if you need any help with your Club store Pallets!!
Account Executive | Walmart & Sam's Club | Displays & Packaging | Sales & Marketing | #TheRetailDude
1 年Looking good!