The cost-saving impact of PR
The cost-saving impact of PR

The cost-saving impact of PR

" It's the best way to leverage your income and make you money long-term Random Reena,'

said Doubting Debbie slowly becoming more dangerous in her matching pants and bra!

The True impact of PR

" Really? It feels like a real outlay, and I know I need to get my book, name and business out there, can you share how it's such a great ROI?" Random Reena with hesitancy enquired.


" Sure, I would be more than happy too, as I have been schooled by my Cheerleading PR team, who have really opened my eyes up to the cost-saving impact of PR, and I thought I understood it really did, but clearly I did not! " confessed Doubting Debbie.

And she grabbed her detailed notes, she proudly had taken so diligently; as unlike Narcissistic Nina she knew better than to not heed the advice of experts, there was only so much room in her mega big brain !

So, Doubting Debbie starting diligently like the mega swat she was to read Random Reena the cost-saving impact of PR list from her Cheerleading PR team..

"The Cost-Saving Impact of PR

It is cost-saving because you can once you have secured media coverage, can leverage the impact of it forever! For example: you can grab the logos of the places you have been featured and add them across all of your platforms and in your proposals and website.

It is cost-saving because once you hae secured it, it boosts your authority like nothing else, no client testimonial can match really, 99% of them time!

-Why? Because it someone else, saying something good about you, without you editing, and so it is revered a lot more! Unlike with your own marketing which you can edit, change and even delete!
It is cost-saving because once secured people are much more likely to think you are the authority in your field and believe you are much more credible compared to others! So as a lead-generator, influencing-impact nothing quite compares to being in the media! "


Pennies about the cost-saving impact of PR finally dropped for Random Reena!

" Amazing, I get in now, much more clearly. Sometimes I need things spelling out. I was going to massively upgrade my website, but now I feel I am going to make a concerted effort to follow through on the Mastering the Basics of PR course which you persuaded me to invest in last month." Said Random Reena enthusiastically.


" I mean it's so good, and really clear as your Cheerleading PR team have been sharing the absolute basics of how it works, what it really looks like to go into the media in real time which I have found fascinating. I had no idea it could happen so fast or so slow!! "


"I never knew that only 3% of pitches were actually successful, as the journalist need to have the absolute match for what they want and there is more competition than ever before! "


More support to invest in the cost-effective impact of PR?

" Well, I heard on the grapevine, that my Cheerleading PR team, are going to start running Power Hours, so that you can get tailored support and help, which would save you hours of falling down rabbit holes like me!

These sessions would give you a tailored plan and guidance to save you hours, and money too, as time is money. It would be great for you after your course, or even if you didn't do it too!


" Yes these sound perfect for me, as I want to really hone in on where to pitch my book ' " The mystery of the lost customer,' as I sense there's a lot of PR to gained from my book and the issues in and around it"

" I think it's your most importantist decision right now, as you want to leverage the momentum you have now," said Dangerous Debbie, feeling proper dangerous now in her matching pants and bra.


" I know you are right, as whilst I know that posting about my book, and attending networking events are absolutely boosting my book sale!

But, I know that being in the media would take things up a notch, and thousands more people would pay attention to me and it!
I did hear from your Cheerleading PR team, about an media opportunity to write an opinion piece for the Metro newspaper, which I was wondering about. After our little chat,I feel it's a no-brainer to do it, as if successful the impact would be both cost-effective and hugely impactful right?!


" You know it! Do it, I double dare you! " said Doubting Debbie truly feels like her old dangerous self.


And with that, the call ended and Random Reena, decided to embrace her randomness and go for what she really wanted in this business, at least and say yes to the Power Hour with Deb's Cheerleading PR team, to build on her Mastering the Basics of PR to get a tailored plan, and she LOVED A PLAN, for her book!

Onwards and upwards indeed!

" Ain't no stopping me now, I'm on the move,' she sung thankfully to herself...

Time for you to invest in the cost-effective impact of PR?

If you are ready to learn to leverage the cost-saving impact of PR like Doubting Debbie & Random Reena, then get in touch!

Option one:

Mastering the basics of PR course in 4 weeks starting on November 20th, to save you time, money and energy getting to grips with how the media works and what you need to do and know in order to prepare to go into the media, as its unlike any kind of marketing activity.

Option two:

Alternatively, I am launching PR Power Hours, where you will come away with a tailored to you and your needs plan, to help you get moving on your PR journey which will be a cost-effective use of your income.


Get in touch, to book and any questions just ask me, no questions too blonde!

Love Carrie x

Carrie Eddins is a holistic PR expert and mentor who helps Doubting Debbie & Friends ( super clever experts, trainers, coaches, and mentors, who are hidden a bit too much and ready to have a bigger impact in the world and on their bottom line) raising their profile by getting in the media. She works alongside PR Genius Anica Broms.

Together they have got their clients featured in places like Forbes, Fortune, Fast Company, Raconteur, Insider, the Sunday Times, Daily Mail, The New York Post, Psychology Today, Dragon's Den, Stylist, Metro, InStyle Magazine, Independent, You Magazine, to name but a few.

#PR #leadgen #femalefounders #communication #growth #womeninbusiness

#DoubtingDebbie



I love the insights I am gaining from attending your 4 weeks Basic PR course, Carrie. It has been eye-opening and also so unbelievably useful to discover the best way to gain PR and retain it. I know it will make a huge difference in my business.

Laura Toop

Empowering Leaders to Flourish in Complexity | Creator of #ProjectMe | TEDx Speaker | ONE Million Transformations by 2030

1 年

Love the idea of a power hour Carrie, sometimes that is all that is needed to get people off and out of the starting blocks, and with you leading the hour, that will indeed be a powerful hour!

Philippa Wickham - The Tactical Mind Coach

I Coach Female Leaders to Eliminate Resistance to Change | 3 month Programme to Unlock your Potential and Achieve your Version of Success | Speaker | Mental Fitness Expert | Mind Coach

1 年

It’s such a great thing to do for your business as you can use the evidence of it everywhere and it’s a permanent reminder isn’t it Carrie Eddins

Marie Fraser

INTERMITTENT FASTING COACH FOR BUSY WOMEN 50+ Helping YOU shed the spare tyre and belly fat forever through bespoke one-to-one transformational coaching.

1 年

Learning more about the ins and outs of PR as an entrepreneur is a great way to learn how to reach a new audience Carrie Eddins

Nicola Richardson - Management Consultant

Empowering SMEs in handling challenging conversations to strengthen employee relationships using my COMPASS model | DiSC Facilitator| Difficult Conversations Mentoring and Training | LinkedIn Top Voice

1 年

I definitely think PR is worth the investment. It can be a great way to reach new customers and build relationships with them. PR can be a great use of time, energy and money for any business Carrie Eddins

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