The Cost of Poor Content Marketing for Small Businesses
Lindsay Eke
Content Strategist & Writer ?? Ghostwriter ?? Empowering Entrepreneurs Like You with Engaging Copy and Result-Driven Content Marketing
While content marketing has evolved to become the core of today’s business, the concept still hasn’t sunk in for some small business owners and entrepreneurs.
Many small businesses make the mistake of thinking that content marketing is a free or low-cost way to promote their business.
But in reality, it is not always true!
Content marketing can come at a huge cost, especially if it’s not done correctly.
How then do small businesses run the risk of letting their content marketing come at a cost?
There are multiple ways that it can happen!?
Imagine that you spend a lot of money on content your target audience never sees. If you’re paying someone to produce high-quality content but not promoting it or getting it in front of the right people, then it’s as good as wasting your money.
Even worse, your customers could get frustrated with your content if it is poorly written, confusing, or just plain boring. They are likely to click away and never come back. Wouldn’t that have cost you valuable customers?
More so, there is a high possibility of damaging your reputation!
Putting out low-quality content reflects badly on your business as a whole, as your audience will question your expertise and whether they can really trust you.
As you can see, there are several ways that poor content marketing can end up costing your small business.
It’s not all doom and gloom as you can always remedy the situation.
To avoid these costly mistakes, invest in high-quality content and promote it effectively.
It will be so worth the investment!
Need help with your content marketing?
Here are two steps you can take right away:
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2 年Great piece as always, Lindsay Eke! Thanks for posting this!
Marketing & Content Strategy Consultant | I help professional service business owners with marketing strategies that create consistent growth by building relationships which grow communities |Founder- Humanizing Business
2 年Unfortunately many a small business looks only in the immediate term i.e. the month at the most ahead. It's what results in not putting in the necessary support on content and in the end not growing and even getting closed. Lindsay Eke
| HR Leader & Founder | I help you build your brand and skyrocket audience | 375K+ | Helped 500+ brands on LinkedIn | Organic LinkedIn Growth | Author |900M+ content views | Lead Generation | Influencer Marketing
2 年Thanks for posting this important information
Author, Creative Sales & Marketing Strategist, Ghostwriter for busy Executives, Recruitment Consultant, Top 50 African Influencers - Trained 1K+ professionals in internet marketing & help Startups generate quality leads.
2 年Thanks for sharing this insightful piece bro Lindsay Eke
Growing Businesses & Sharing Copy Tips - ?? Copywriter & Strategist
2 年Good content and adequate promotion gives small businesses the right edge. Thank you Lindsay Eke Joy Abdullah