The Cost of Poor Content Marketing for Small Businesses
Joy Abdullah
Marketing & Content Strategy Consultant | I help professional service business owners with marketing strategies that create consistent growth by building relationships which grow communities |Founder- Humanizing Business
While content marketing has evolved to become the core of today’s business, the concept still hasn’t sunk in for some small business owners and entrepreneurs.
Many small businesses make the mistake of thinking that content marketing is a free or low-cost way to promote their business.
But in reality, it is not always true!
Content marketing can come at a huge cost, especially if it’s not done correctly.
How then do small businesses run the risk of letting their content marketing come at a cost?
There are multiple ways that it can happen!?
Imagine that you spend a lot of money on content your target audience never sees. If you’re paying someone to produce high-quality content but not promoting it or getting it in front of the right people, then it’s as good as wasting your money.
Even worse, your customers could get frustrated with your content if it is poorly written, confusing, or just plain boring. They are likely to click away and never come back. Wouldn’t that have cost you valuable customers?
More so, there is a high possibility of damaging your reputation!
Putting out low-quality content reflects badly on your business as a whole, as your audience will question your expertise and whether they can really trust you.
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As you can see, there are several ways that poor content marketing can end up costing your small business.
It’s not all doom and gloom as you can always remedy the situation.
To avoid these costly mistakes, invest in high-quality content and promote it effectively.
It will be so worth the investment!
Need help with your content marketing?
Here are two steps you can take right away:
Marketing & Content Strategy Consultant | I help professional service business owners with marketing strategies that create consistent growth by building relationships which grow communities |Founder- Humanizing Business
2 年Arin Ohlendorf thank you for reposting this issue. Much appreciated ??
Leadership Life + Business Coach
2 年Thank you for sharing Joy Abdullah
Content Strategist & Writer ?? Ghostwriter ?? Empowering Entrepreneurs Like You with Engaging Copy and Result-Driven Content Marketing
2 年This episode is one that business owners will find valuable as it touches critically on the need to do content marketing the right way, Joy Abdullah. Failure to the it the right way can come at a huge cost and no one wants that for their business.