The Cost of (Merely) Good Communication on Your Team
Aaron Schmookler
75+ Growing Teams Awakened || Stop fighting human nature. Boost team chemistry, PERFORMANCE, and morale || When will your team become unstoppable?
"The biggest problem in communication is the illusion that it has taken place." -- George Bernard Shaw
Nearly all of the leaders who come to us to help improve communication skill and practice on their teams already have communication that's better than average. And they've decided...
Good communication isn't good enough. Merely good, they saw, was costing them.
What's the difference between good and world-class?
The gap shows up in simple yet crucial distinctions:
In 2024, leaders named three costly symptoms they were facing that could not stand:
1. Lost Revenue
Sales makes promises. Production can't deliver. Production falls behind. Sales isn't told. Client relationships suffer. Revenue walks away. Simple as that.
One client heard from a customer of theirs, "We'd have so much work for you if we could count on your on-time delivery."
And it's not just this perennial problem that scuttles sales. It can be inattentive or aggressive sales people, impatient customer service reps, misunderstandings with technicians... The list goes on.
2. Lost Talent
Competitors reach into your ranks and tap your best people. When those people don't feel deeply appreciated, connected to their colleagues, inspired by the mission, and fulfilled by what they're learning on the job, they'll walk.
And for, "such a small bump in salary," one client said.
What follows: costly rehiring, retraining, morale slumps, and (back to #1) lost revenue from reduced service capacity.
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3. Lost Margin
People make assumptions and act on them. Janet thinks Bob is on buying supplies for project X. He's not. Now we've got to pay for an expedite. Bob thinks he's meant to create the prospectus for Y. Janet thinks she's supposed to create it. They both create one.
Effort and time wasted.
Bonnie is waiting for deliverable A from Jack so she can take it to the next phase. Jack completes A, and moves on to the next thing. Bonnie keeps waiting, not knowing it's done, getting anxious and mad.
When she finally calls Jack, she's visibly angry, "Where the hell is A?" Jack's taken aback, "I finished that last week." And Bonnie misses her deadline.
The customer gets a discount to keep them happy.
Are communication gaps swallowing your EBITDA?
These aren't soft problems. They're hard costs hitting your bottom line.
Good communication is pretty easy. You're already there.
Are you at great? Are you where you want to be?
If you'd like to learn about how we can help tighten the weave of communication on your team -- boosting people and profits both:
Call: 253-301-8004 || Email: [email protected] || Visit: www.theyesworks.com