The Cost Of Inaction
Brian Ford
Using personal development to fundraise for charity | Behavior Change & Life Systems Coach (20+ million podcast downloads) | Social Impact Leader (Founder of For Purpose Foundation)
We often think about the short-term cost of taking action. It's the energy, resources, and effort required to do something that isn't guaranteed to have a positive impact on your life. I get it, no one wants to feel like they’re wasting their time and it’s important to be intentional with how you invest your time. But what you’ll come to see is more important than that is considering the cost of inaction.?
Let’s quickly run through how this all works. The thoughts you have influence your feelings. Your feelings then influence your interest and motivation to take action. And then taking action consistently is what generates outcomes and results for you in your life. Everything else we do to improve our self-awareness, emotional control, empathy with others - It all is meant to support us in taking positive action more often. Knowledge is useless unless it’s applied. Action is the mechanism that materializes ideas into reality.?
So what does it mean if you don’t take action? It means that nothing happens. It means you have a vision for a more fulfilling and inspiring future but it’s all ideas and there’s nothing tangible about it. It’s a very passive way of living, like having your foot on the break waiting to see what happens to you instead of accelerating toward the life you want.
But for you, that’s unacceptable. You’re capable of so much more and your potential is so much greater than that. I know for a fact that there’s a part of you that wants a better life for yourself. That’s why your personal development is so important to you! And because I know that I feel like you’re open to be challenging you on this.
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As it relates to your self-growth, what is the true cost of inaction? Is it losing self-belief because you let the fear of failing keep you from proving your worth? Is it compromising everything you could be for the people you care most about because you don’t want to fall short and disappoint yourself? Or is it tolerating a stagnant life that is only a fraction of your potential?
Take action, even before you feel like you’re ready. It’s better to make decisions with the intention of improving your life (even if you fail) than to sit on the sidelines and wait for the day that will never come. Build stronger habits and routines that help you show up at your best. Take risks and make mistakes, but gain confidence and momentum while you do it because you feel empowered by the future you’re creating for yourself. Invest in yourself and gain the skills you need to take positive action and change your life.
If you’re looking to kickstart your personal development and start living up to being the person you know you’re capable of being, step up to the Best Self Breakthrough Challenge . In just 5 minutes a day, doing just one thing for 21 days, you’ll build an unstoppable momentum in your life that inspires you to defeat procrastination, raise your standards, and be more productive than ever with less will-power.