The Cost Effectiveness of PlayMoreGolf in Managing Flexible Membership Categories
PlayMoreGolf
PlayMoreGolf is the UK's leading flexible golf membership provider, with over 14,000 members and 200 partner clubs.
Article written by Alastair Sinclair
Why PlayMoreGolf is More Cost-Effective than In-House Management?
In the realm of golf club management, the handling of flexible membership categories poses significant challenges and expenses. This article examines the financial benefits of outsourcing flexible membership management to PlayMoreGolf, a leading membership management company. It compares this approach to the traditional in-house method.
Understanding the Flexible Membership Category?
Flexible memberships offer members the ability to enjoy golf club benefits without committing to a full-time membership. This category appeals to those who seek flexibility in their golfing schedules and financial commitments. However, the administrative burden associated with managing these memberships can be substantial.?
Cost of Acquisition??
One of the primary expenses clubs must contend with is the cost of acquiring new members. This involves marketing efforts, prospecting, and various promotional activities aimed at attracting potential members. Financing these acquisition efforts can be a significant drain on club resources.?
Marketing can be outsourced to an agency at ￡500 per month plus VAT, totaling ￡7,200 annually inc VAT. With flexible membership equating to 30% of the time spent, this is a cost of ￡2,160 per annum. This doesn’t include actual advertising spend. A digital advertising budget of ￡150 per month dedicated solely to flexible memberships results in an additional ￡1,800 annually.?This amounts to ￡3,960 inc VAT annually for marketing efforts dedicated to flexible memberships.?