The Cost of Driver Turnover in Trucking

Driver turnover is a significant challenge for the trucking industry, with rates sometimes reaching 90% annually. The associated costs, often underestimated, are distributed across multiple operations like recruiting, training, maintenance, and safety, making them hard to pinpoint. According to PDA research, losing a single driver can cost between $10,000 and $20,000. For example, a fleet of 400 trucks with 100% turnover could face annual costs of $4 million.

Key Drivers of Cost:

1. Recruitment and Training: Includes screening, onboarding, and specialized training,

creating recurring expenses that strain budgets.

2. Reduced Productivity: New hires lack route familiarity and efficiency, leading to delays and service disruptions.

3. Equipment Wear: Frequent driver changes lead to inconsistent handling and increased maintenance costs.

4. Higher Insurance Premiums: Turnover signals instability, increasing risk perceptions and premiums.

5. Customer Impact: Frequent driver changes disrupt client relationships, risking customer satisfaction and retention.

6. Lost Revenue: Delays, missed deadlines, and service inconsistencies reduce competitiveness and revenue opportunities.

Investing in driver retention programs, despite upfront costs, offers significant returns. Satisfied and stable drivers improve operational efficiency, customer loyalty, and profitability, positioning companies for long-term success in a highly competitive industry.