COSMETIC VALLEY joins The Value of Beauty Alliance

The beauty and personal care sector is a crucial pillar of Europe’s economy, with an estimated retail value of EUR 88 billion, establishing Europe as a global leader of the cosmetics market. Comprising over 8 000 SMEs and employing nearly 3 million workers, this industry drives economic growth and fosters innovation across the continent. By attracting investments from outside the EU, building intangible assets like brands, and investing in research and development, the beauty and personal care industry is a key driver in enhancing the competitiveness of the European economy.

For 30 years, Cosmetic Valley has been committed to the economic development of the industry by promoting the French brand, increasing the visibility and appeal of companies, research laboratories, training structures, and regions, while addressing the sector’s challenges and opportunities. Representing the French industry, COSMETIC VALLEY upholds values of universal benefit, human well-being, responsibility towards life, and scientific progress. ?

In recent years, we have expanded our efforts to the European level, working alongside our partners and counterparts to elevate the recognition of the cosmetics industry within EU institutions. Through initiatives like the Go4Cosmetics partnership, projects aimed at structuring cosmetics ecosystems, and the organization of industry-focused events, we actively work to showcase the significance and impact of our industry across Europe.

Recognizing our shared ambitions for the industry, I am pleased to announce that we have joined forces with Ancorotti Cosmetics S.p.A. , 拜尔斯道夫 , dsm-firmenich , FIABILA , 奇华顿 , IFF , KIKO MILANO , 欧莱雅 , PATYKA , and Puig as part of The Value of Beauty . Together, we aim to deepen the understanding and increase the recognition of our value chain throughout Europe.

Being part of The Value of Beauty Alliance represents a significant opportunity for the French ecosystem that Cosmetic Valley represents. By raising awareness of our industry’s economic scientific and cultural contributions, we can generate new opportunities. This increased visibility will enhance the attractiveness of our sector, drawing in new talents, fostering innovation, and encouraging investment. Our involvement in the Alliance will help ensure that the French and European cosmetics industry continues to thrive, driving growth and competitiveness.