Cosmetic packaging bottle customization guide

Cosmetic packaging bottles should be unique and attractive at the same time low-key enough to maintain high-end status. Do you know what content should be included in the customization of cosmetic packaging bottles?

1. Cosmetic packaging - Identify the target group

Although there are some guidelines for custom cosmetic bottles that can be followed. Have you ever walked into a luxury cosmetics store, have you noticed that the appearance of the bottle that attracts your attention and the target group of the product are basically similar. This is because before customizing cosmetic packaging bottles, the brand will first understand the target group of the product, and then customize the bottle according to the preferences of the target group.

2. Cosmetic packaging - Targeting age groups to consider the need points

Not all series of product bottles of the same brand are similar. Because cosmetic series for young women may not appeal to middle-aged people. The design elements of the same series of women's cosmetic packaging materials and men's colognes will also be different.

3. Cosmetic packaging - Add design elements

After determining the target group, you can begin to explore the basic elements of bottle customization. Although there is no one-size-fits-all way to design your cosmetic packaging bottle. In the luxury market, a low-key bottle appearance is usually more attractive than a gorgeous appearance. Using a single main color in the cosmetic packaging bottle can provide a color focal point for the entire packaging bottle.

In addition to the color focus, many high-end cosmetics brands also like to add bronzing, embossing, and other processes in the brand logo to highlight brand information. The small area of adding bronzing and embossing technology can create a sense of luxury while keeping the overall low-key of the bottle.

When customizing bottles for your luxury cosmetics brand, use current trends as design inspiration. But the premise is that you need to determine your target market and get design inspiration from the target group. Their needs will determine how you should design cosmetic packaging bottles for your brand.

Yakin Packaging is a leading cosmetic packaging OEM manufacturer in China, providing packaging solutions for many well-known cosmetic brands at home and abroad. Feel free to contact us.

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