Corporate Videos Made Easy

What Even is a Corporate Video Anyway?

Let's start with a literal bookish definition. #CorporateVideo or #CorporateFilm is a term used to refer to any kind of video communication that a business uses for sending external and/or internal messages.

Depending on the type of corporate video, the target audience changes. Of course, generally, internal corporate videos address the employees of a company, whereas external corporate videos address existing & potential clients as well as the general audience.

And How Many Types of Corporate Videos Are Out There?

#CorporateVideoProduction is a complex process. It changes with the type of company it is being used for, the audience it is targeting, the product, the purpose of the corporate film, etc.

Mainly, there are 9 different types of corporate videos:

1.??????Company Profile Corporate Videos

These corporate films are produced to highlight and give an overview of your business, brand, products and/or services. It can be targeted to both consumers and your stakeholders. It may use a voiceover to convey the message or simple use the higher authority of your company to say a few words. These videos focus on your company's vision, mission, values, and journey.

2.??????Brand Corporate Videos or Promotional Corporate Videos

Promotional, or as some like to call them, #BrandVideos highlight your product and services the most. It's a safe bet to go for these corporate films when you wish to create awareness among the masses about your products and services. These corporate films are most used for new launches.

Although they're mostly used interchangeably, brand videos are slightly different as they're special for creating brand awareness in the audience.

3.??????Explainer Corporate Videos

Explainer #CorporateVideos are more informative than commercial. These corporate films "explain" your products and services. The main focus here is to make the viewer understand every aspect of the topic. For that, these corporate films use a lot of colors to make the video pleasing and engaging to watch. Animations are commonly used in these videos, but it is not a rule.

4.??????Event Corporate Videos

These are quite popular among companies that want to establish a household brand. Corporate Event Video refers to any corporate video that is used in or for any corporate-level event, summit, exhibition, or conference.

This type of corporate film may be a sneak peek or recap of your previous #EventVideo or a complete event video coverage. Alternatively, they can be informational so that you can present in a conference to address industry dynamics, company challenges and solutions, plans for the future, and more.

5.??????Testimonial Corporate Videos

Testimonial corporate videos work just like testimonial #TVCommercials. #VideoTestimonials are much more effective than written #testimonials because, of course, very few people choose to read over simply watching something.

Testimonial corporate videos may feature your customers praising your product or service or your employees reviewing your company culture. These can be tricky because they need to look and feel natural and authentic to the viewer to earn their trust. Only the best video production companies, for example Shoot At Sight Productions in Dubai, can ace this art.

6.??????Social Responsibility Corporate Videos

If your company is working for social welfare, it's a great opportunity to raise awareness about it. Apart from being an effective marketing strategy, this is a great way to motivate the masses to help those in need. These corporate videos help your company by adding another feature to your brand that you can promote.?

7.??????Internal Communication Corporate Videos

If you wish to communicate effectively with your employees, clients, or investors, internal communication corporate films do the job remarkably well. Whether you need to update your employees regarding a policy change or discuss changes in direction with the investors, these videos can be useful. Internal Communication corporate videos are further divided into two types:

8.??????Training and Tutorial Corporate Videos

These corporate films are mostly used internally for a number of purposes, such as teaching health safety, security, evacuation, compliance, or other internal procedures to the employees.

9.??????Financial Corporate Videos

Corporate films that mention a company's finances and progress are targeted at investors and employees. Most companies get these videos made at the end of year. These videos are made to be visually attractive to maintain the attention of the viewer. They come in quite handy to save a lot of time that goes into countless meetings to communicate the financial information of the company.

Still not clear what kind of corporate video you need? Call Shoot At Sight Productions for free consultation now on +971551171248.